"Coordinator of Strategic Communications - Athletics"

Alabama State University, Intercollegiate Athletics, invites applications to fill the position of Coordinator of Strategic Communications. The Coordinator of Strategic Communications is responsible for supporting and executing comprehensive communication strategies that advance Alabama State University's mission, brand identity, and strategic priorities. This role coordinates day-to-day communications, messaging, and content development across multiple platforms to enhance institutional visibility, stakeholder engagement, and reputational excellence. The Coordinator works collaboratively with internal and external partners to ensure consistent, timely, and strategic messaging.

Duties and Responsibilities:

• Support the development and execution of strategic communication plans aligned with University and departmental goals
• Create, edit, and distribute high-quality content for digital platforms, including websites, social media, email campaigns, press releases, newsletters, and internal communications
• Coordinate messaging to ensure brand consistency, accuracy, and alignment with University standards
• Assist with media relations efforts, including drafting press materials, coordinating interviews, and maintaining media contact lists
• Monitor and analyze communication metrics (e.g., engagement, reach, impressions) and prepare summary reports to inform strategy
• Collaborate with campus partners, including Marketing, Enrollment Management, Advancement, and Athletics, to support institutional initiatives and events
• Support crisis and issues communication efforts as directed, ensuring timely and accurate dissemination of information
• Maintain content calendars and project timelines to ensure deadlines are met
• Assist with special projects, campaigns, and event communications as assigned
• Perform other related duties as required to support University communication objectives

Qualifications: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field, 2 years of professional experience in strategic communication, marketing, public relations, or a related area, demonstrated ability to write clearly, concisely, and effectively for diverse audiences, have strong organizational skills with the ability to manage multiple projects simultaneously, and be proficient with common digital communication tools and platforms (e.g., social media, content management systems, email marketing platforms).