Position Title: Advancement Marketing Director
Classification: Full-time, exempt
Reports To: Vice President for Advancement
Location: Grand Rapids, MI
Position Summary
The Advancement Marketing Director is responsible for developing and executing integrated fundraising and marketing strategies in enthusiastic support of university priorities and initiatives. The objectives include increasing donor acquisition, retention, engagement, and philanthropic support including focused effort on the university annual campaign. This position serves as a key partner within the Advancement team and proactive collaborator and liaison with university marketing and WCSG, leading annual giving campaigns, donor communications, digital fundraising initiatives, and advancement marketing efforts that strengthen relationships with alumni, donors, parents, friends, and community stakeholders.
The director combines data-driven fundraising practices with compelling storytelling and multi-channel marketing strategies to advance the institution's philanthropic goals and enhance donor experiences. The core of Cornerstone University is defined and driven by its Christ-centered mission and Biblical confession.
Key Responsibilities
Annual Giving Strategy & Campaign Management
Classification: Full-time, exempt
Reports To: Vice President for Advancement
Location: Grand Rapids, MI
Position Summary
The Advancement Marketing Director is responsible for developing and executing integrated fundraising and marketing strategies in enthusiastic support of university priorities and initiatives. The objectives include increasing donor acquisition, retention, engagement, and philanthropic support including focused effort on the university annual campaign. This position serves as a key partner within the Advancement team and proactive collaborator and liaison with university marketing and WCSG, leading annual giving campaigns, donor communications, digital fundraising initiatives, and advancement marketing efforts that strengthen relationships with alumni, donors, parents, friends, and community stakeholders.
The director combines data-driven fundraising practices with compelling storytelling and multi-channel marketing strategies to advance the institution's philanthropic goals and enhance donor experiences. The core of Cornerstone University is defined and driven by its Christ-centered mission and Biblical confession.
Key Responsibilities
Annual Giving Strategy & Campaign Management
- Develop and implement comprehensive annual giving strategies to increase participation and philanthropic revenue.