Job Details

San Marcos, TX

Texas State University

Creative Services Assistant

Posting Number: 2026611

Location: San Marcos

Department: Athletics

Recruitment Type: Open Recruiting

Job Type: Full-Time

Monthly Salary: $2,916.66

Job Category: Non-Exempt

Required Qualifications:

• Ability to proactively develop and execute compelling stories through video, photography and social media from concept to completion.
• Experience creating and managing digital and social media initiatives across multiple platforms.
• Knowledge of business account management for social media channels.
• Understanding of social media analytics and data tracking.
• Portfolio demonstrating the ability to tell complex, engaging stories.
• Experience in photography, video production/editing and/or graphic design.
• Strong written and verbal communication skills.
• Proven ability to manage multiple priorities with excellent organizational and project management skills.
• Strong interpersonal and customer service skills.
• Ability to thrive in a fast-paced environment.
• Willingness to work evenings and weekends as required.
• One to two years of relevant full-time or graduate assistant experience.

Preferred Qualifications:

• Bachelor’s degree from an accredited institution in public relations, electronic media, journalism, marketing, communication design, or a related field.
• Proficiency in Adobe Creative Suite (or equivalent tools such as Canva).

Job Description:

Texas State Athletics is seeking a full-time Creative Services Assistant. This position will help lead the department’s storytelling efforts and play a key role in managing TXST Athletics’ social media channels. The role is responsible for promoting the TXST brand, supporting student-athletes and driving engagement for athletics events to increase fan engagement, revenue and overall brand awareness.

This position focuses on digital storytelling, content distribution, brand management, project coordination and analytics support. The creative services assistant will collaborate closely with the Executive Senior Associate Athletics Director for External Operations & Brand Strategy, Associate Athletics Director for Communications and Assistant Athletics Director for Marketing and Fan Engagement to develop and execute a cohesive content strategy across multiple platforms.

Job Duties:

This position is responsible for producing and managing creative content that tells compelling stories about TXST Athletics, highlighting the Bobcat experience and strengthening the TXST brand.

• Promote departmental strategic goals, events and news across TXST Athletics’ digital and social platforms.
• Collaborate with internal teams and campus partners to maintain high-quality website and social media storytelling content.
• Coordinate content creation and distribution across digital and social channels.
• Support TXST Brand Ambassadors (student and intern staff) in day-to-day operations, game coverage and special events.
• Manage creative projects from concept through completion to highlight TXST student-athletes, coaches and staff, ensuring alignment with brand standards.
• Assist in tracking and evaluating social media and digital performance metrics.