CRM Specialist

JOB SUMMARY

The CRM Specialist serves Enrollment Management Departments such as Graduate Admissions and International Admissions in the evaluation, implementation, and maintenance of the Customer Relationship Management (CRM) system. Focused effort will be on the integration of technology systems to engage seamlessly and effectively with prospective and applied students.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Responsible for the daily integration and management of the institution's CRM, Student Information System (SIS), imaging system, application platforms, and other related technological systems used by the University.
• Ensure the integrity, accuracy, and security of student and prospect data within the CRM system.
• Develop and maintain communication workflows (email, SMS, event management, etc.) to support recruitment and enrollment strategies.
• Stay current with CRM best practices and technology advancements to improve efficiency and productivity.
• Work with stakeholders across departments to understand CRM needs and translate them into system workflows, automation and reporting solutions for an integrated communications management cycle.
• Oversee system testing and approval of test results for admissions systems.
• Coordinate development, documentation, maintenance, and reporting to ensure efficient communication. Provide training, documentation, and technical support to CRM users across departments.
• Serve as Security Administrator for the Admissions modules within the CRM, SIS and other technological platforms
• Develop and monitor programming requests through the ITS Department.
• Participate in division-related programs and services for new students.
• Perform other duties as assigned.