Cross-sectoral problem-solving in construction 4.0: bridging the gap between technology development and implementation

About the Project

The advent of Construction 4.0, characterised by the integration of AI, robotics, and digital technologies, has significantly transformed the construction industry. The push for new technology development often stems from the appeal of replicating efficiencies seen in other sectors, such as automation and manufacturing. Consequently, construction firms are increasingly engaging in collaborative research and development (R&D) projects with sector specialists, including software vendors and original equipment manufacturers (OEMs). These R&D projects foster new communities of practice with a shared collection of knowledge, experience, and problem-solving approaches, representing the diverse expertise of each member that contributes to the development of innovative technological solutions.

However, fundamental differences in knowledge frameworks and methodologies between the collaborating firms can hinder this process. Shared knowledge and experience for developing ideas are not easily communicated across a project team where each member possesses a differing approach to understanding the common problem. The integration of AI, robotics, and other digital technologies further complicates these dynamics due to varying levels of technological fluency and differing perspectives on their applications.

The proposed PhD will explore the process of communication within cross-sectoral collaborative R&D projects in the construction industry. A key focus of the research will be on understanding the challenges of boundaries across different knowledge domains in achieving knowledge integration and innovation, especially in the context of Construction 4.0. Findings will contribute to an understanding of the problems faced within cross-sector collaboration in the construction sector and provide further insights into issues surrounding technology development and implementation, including the use of AI, robotics, and digital technologies.

Candidates should have an interest in and, ideally, some background or experience in construction management, business and management, and/or social sciences, with a keen interest in the evolving landscape of Construction 4.0.

University of Reading:

The University of Reading, located west of London, England, is ranked at 172 globally, according to the QS World University Rankings 2025. 98% of research at the University is of international standing (REF 2021, combining the University’s world leading, internationally excellent and internationally recognised submissions). The University’s main Whiteknights Campus is set in 130 hectares of beautiful, award-winning parkland, less than a 30-minute train ride to London Paddington and is approximately 30 miles from London Heathrow airport.

During your PhD at the University of Reading, you will expand your research knowledge and skills, receiving supervision and training in a number of different forms. We also provide dedicated training in important transferable skills that will support your career aspirations. If you need to develop your academic English skills before you start your studies, then the University has an excellent Global Academy which can help with this.

Eligibility:

• Applicants should have a good bachelor’s degree (minimum of a UK Upper Second (2:1) or equivalent)/master’s degree in a related discipline.
• International applicants will also need to meet the University’s English Language requirements. We offer pre-sessional English courses that can help with meeting these requirements.

The University of Reading is committed to a policy of equal opportunities and non-discriminatory treatment for all members of its community.

How to apply:

Submit an application for a PhD in Construction Management via our online application system.

Further information:

Construction Management and Engineering PhD webpage

Enquiries:

Dr Ruth Dowsett e-mail : r.m.dowsett@reading.ac.uk
Dr Laura Maftei e-mail : l.maftei@reading.ac.uk