"Data Analyst/Web Manager – Marketing and Communications"

POSITION SUMMARY:

Under the direction of the Senior Director of Web Services and Digital Accessibility, the Data Analyst/Web Manager will take the lead on digital analytics collection, analysis and reporting from DMC—with primary responsibility for the main University web analytics (via appropriate and best-practice-aligned tools), providing monthly and annual reports and analysis as required—collaborating with the DMC web team, training of DMC staff and training of University web content editors.

The data analyst/web manager will provide advice, insight and recommendations on future reporting, development and direction of web-based services as part of the University’s marketing and communications division, its strategic plan and related University needs and services, particularly in supporting data collection, analysis and reporting for DMC’s Director of Advertising. The data analyst/web manager will accomplish this work through personal contribution to production and design, web, SEO and analytics best practices.

The manager will work with web content specialists and a range of analytics tools and research to optimize user experiences toward strategic outcomes determined through consultation with marketing and communication leadership as well as University stakeholders.

In addition, this position will work as part of the central web team to oversee, develop, coordinate and perform maintenance, enhancement, design and content of the Duquesne University websites on a day-to-day basis and other properties as requested by the Director of Web Services.

DUTIES AND RESPONSIBILITIES:

Data Analytics Project Management and Reporting

• Collects, analyzes, interprets and communicates (both written and verbal) website performance data using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Develops and delivers monthly, annual and ad hoc reports with actionable insights to support strategic decision-making.
• Designs and maintains automated dashboards and visualizations using tools like Power BI.
• Leads analytics projects from requirements gathering through execution and reporting.
• Documents project specifications, instructions, and workflows to ensure clarity and consistency across stakeholders.

Strategic Insight and Optimization

• Provide data-driven recommendations to improve user experience, content effectiveness, and digital marketing performance.
• Conducts keyword and competitor research to support search engine optimization (SEO) and campaign strategy.
• Collaborates with marketing and communications leadership to align analytics with institutional goals.

Website Support and Maintenance

• Assists in the development, enhancement, and maintenance of university websites using content management systems (CMS), including Modern Campus CMS.
• Ensures data integrity by troubleshooting reporting environments and maintaining reliable data sources.

Collaboration and Training

• Works closely with web content editors, university departments and external partners to support data needs.
• Trains marketing and communications (DMC) staff and university web editors on analytics tools and best practices.

Professional Development and Innovation

• Stays current with industry trends and explore innovative methods for data collection, analysis, and reporting.

Other Duties as Assigned

Performs additional tasks as requested by the Director of Web Services or other leadership to support departmental and institutional goals.

SUPERVISORY RESPONSIBILITIES:

Supervises student employees only.

REQUIREMENTS:

Minimum qualifications:

• Bachelor’s degree in a related field from an accredited institution or equivalent experience.
• Google Analytics Certification.
• Google Tag Manager Certification.
• A minimum of 1–5 years of progressive responsibility in digital analytics, reporting and measurement projects is required. Candidates should demonstrate both: an ability to communicate clearly and a proficiency in analyzing data, generating reports and providing actionable insights using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization platforms.

Preferred qualifications:

• Master’s degree from an accredited institution.
• Microsoft Power BI Data Analyst Professional Certificate
• 1-5 years of experience in digital analytics, reporting or measurement projects required. Should be comfortable with analysis and communication of data, metrics and reporting findings.

The Ideal Candidate will have:

• Strong quantitative analytical, strategic problem-solving and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations.
• Exceptional collaboration and communication skills to work effectively with cross-functional teams making authoritative data-driven recommendations.
• Ability to prioritize and organize effectively to develop a project independently once goals are set, showing judgment and initiative to accomplish job duties.
• Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives.
• Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations.
• Familiarity with web technologies and CMS platforms (knowledge of Modern Campus CMS is a plus).
• Keyword and competitor research, GA4, GTM and Search Console.
• Familiarity with Power BI and data visualization tools and best practices is a plus.
• Versatile understanding of all forms of digital marketing, including Content marketing, email marketing, affiliate marketing, social media marketing, friend referral marketing, conversion optimization, landing page optimization, paid marketing, retargeting, etc.
• An upbeat, team-oriented attitude with enthusiasm to learn and adapt to a new environment.
• Ability to establish and maintain effective working relationships with the University Community.
• Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.

APPLICATION INSTRUCTIONS:

Applicants are asked to submit a cover letter, resume, and contact information for three professional references.

Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.