Digital Copywriter

Position Summary

The Digital Copywriter develops clear, compelling, and audience-focused content that supports the university’s marketing and recruitment goals across digital channels. This role is responsible for writing and optimizing copy for high-visibility web pages, including landing pages, program pages, and top-level university and college sites, as well as creating targeted messaging for digital campaigns and recruitment emails. The position requires the ability to adapt tone and messaging for diverse audiences while maintaining brand consistency and driving engagement. Additionally, the role contributes limited print copywriting to support integrated marketing efforts.

Job Duties

Digital Writing (80%)

• Execute the strategic direction for digital content on high-level institutional and high-level college webpages, recruitment email flows, and paid media;
• Ensure alignment with brand voice, UX best practices, and conversion goals.

Marketing Writing (10%)

• Contributes to print copywriting to support integrated marketing efforts

Other Duties as Assigned (10%)

Other duties that support the department or the institution.