University of Vermont

Digital Experience and Content Strategist

Closes: Dec 5, 2026

Salary: $60,000 – $80,000 per year

Posting Summary

The Digital Experience and Content Strategist leads in the creation, planning, implementation, and optimization of digital content experiences across the UVM website building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being responsible for designing how content is structured, presented, managed, and experienced across the university's web ecosystem. As a key…

contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO/AIO, accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university's digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals. The Digital Experience and Content Strategist also serves as a campus partner, expert, and hands-on specialist on content design and structure, digital governance standards, and user journeys, helping web strategists across campus align content, imagery, and web components to create meaningful user experiences that not only strengthen UVM's brand but also support audience needs.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor's degree in communications, journalism, English, marketing, digital media, information science, or a related field - or equivalent combination of education and experience
3-5 years of professional experience in content strategy, content management, digital communications, or UX writing, ideally in a complex organization with multiple stakeholders
Demonstrated experience managing content within a content management system (CMS) at scale
Working knowledge of web accessibility standards (WCAG 2.1/2.2, ADA/Section 508 compliance)
Strong editorial skills - writing, editing, and applying style/brand guidelines consistently across content types
Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
Experience working with designers with an awareness and appreciation for design principles
Experience with SEO/AIO fundamentals and using web analytics tools to inform content decisions
Demonstrated ability to consult with, train, or coach non-expert content contributors
Excellent cross-functional collaboration skills - this role touches designers, developers, subject matter experts, and content owners constantly, so this isn't optional

Desirable Qualifications

Master's degree in a relevant field
Experience with content governance frameworks - content models, editorial workflows, lifecycle/retirement policies - not just execution
Familiarity with AI discoverability / generative search optimization practices
Experience with information architecture and content strategy for large, multi-owner websites (thousands of pages, many contributors)
Familiarity with enterprise CMS platforms
Experience building or maintaining documentation, style guides, or governance playbooks used by non-specialist staff
Project management experience or certification
Experience with alumni/graduate outcomes content or recruitment-focused digital experiences specifically

Anticipated Pay Range

$60,000 to $80,000

Special Conditions

A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA

Exempt

Union Position

Yes, UVMSU

Job Location

Burlington, Vermont, United States

Department

Office of Strategic Communicat/30570

Standard Hours at 1.0 FTE

37.5

Term (months per year)

For full job description and to apply, visit https://www.uvmjobs.com/postings/88393

This is a Preview Listing…

Finalise to make live.

Find Your Best Opportunity

Tell them AcademicJobs.com sent you!

About the employer

University of Vermont

3.5 Star Employer Ranking

AcademicJobs.com is the premier platform to discover UVM jobs, connecting talented professionals with exceptional career opportunities at one of New England’s leading public research universities. The University of Vermont (UVM), located in Burlington, Vermont, is renowned for its innovative research and commitment to sustainability, making UVM uni jobs highly sought after by academics and professionals globally. UVM careers offer a dynamic and collaborative environment for individuals to thrive. UVM university careers span a diverse range of disciplines, reflecting the university’s key areas of academic specialization, including environmental science, health sciences, agriculture, education, and social sciences. Employment UVM includes roles such as professors, research fellows, lecturers, and professional staff positions, catering to various expertise levels. For those pursuing UVM jobs Burlington, the university’s picturesque campus provides a collaborative workplace in a vibrant city known for its natural beauty and cultural richness. UVM vacancies and job postings are showcased on AcademicJobs.com, where candidates can explore opportunities in teaching, cutting-edge research, and administrative roles. Jobs at UVM cover fields like climate change adaptation, medical research, and food systems, aligning with the university’s mission to address global challenges through scholarship and community engagement. Each UVM vacancy is an opportunity to contribute to impactful projects within a supportive academic community. UVM Employment Opportunities are extensive, with UVM job Opportunities ranging from academic faculty to technical and operational roles. A UVM Career offers the chance to join an institution that values diversity, environmental stewardship, and societal impact. UVM uni openings are regularly updated on AcademicJobs.com, ensuring access to the latest UVM vacancies. Jobs at UVM uni are ideal for those passionate about advancing knowledge and sustainable solutions. UVM job postings include positions in psychology, engineering, and professional services such as IT and student support. UVM Employment through AcademicJobs.com connects talented individuals with UVM Uni vacancies, providing a seamless pathway to join a forward-thinking university driving progress in Vermont and beyond.

Visit the employer page