"Digital Marketing and CRM Manager"

London School of Economics and Political Science - LSE Extended Education

LSE is committed to building a diverse, equitable and truly inclusive university

Salary from £43,277 - £51,714 per annum with potential to progress to £54,497 painclusive of London allowance

We’re seeking an ambitious, commercially driven Digital Marketing and CRM Manager to lead the technical and performance driven aspects of our digital marketing ecosystem. This exciting role is ideal for someone with a strong digital background who enjoys being both strategic and hands-on within a lean, fast-moving team.

The position requires a self-starter with excellent organisation and stakeholder management skills. The post holder will be able to demonstrate a track record of leading on the digital marketing and CRM strategy, driving SEO and AIO plans that deliver results, and using data and insights effectively to improve performance across all digital channels. The post holder will join a team of 10 driven marketing, recruitment and student experience professionals and will be instrumental in delivering on ambitious plans across the Extended Education division’s programmes. Candidates should be able to demonstrate the following key attributes:

• Lead on the digital marketing and CRM strategy for the division, taking ownership of website performance, optimisation and user experience
• Establish best practices across digital channels and CRM
• Use data and insight to continually improve performance and user experience
• Work closely with the wider marketing team to take a data led approach to campaigns and drive enrolments to our programmes.

The successful candidate will have:

• Strong technical understanding of websites and CMS platforms, including content management, site structure, accessibility and performance optimisation
• Expertise in SEO and AI-driven optimisation (AIO), including SEO, on-page optimisation, search intent analysis and performance monitoring
• Hands-on experience managing and optimising CRM systems, with Salesforce experience highly desirable
• Strong knowledge of audience nurture journeys, segmentation and marketing automation workflows

The Extended Education division is a highly successful and commercially focused division. The courses, degrees and diplomas we offer across this diverse and dynamic portfolio provide a significant revenue source for the school, generating critical funds to invest in LSE’s world-leading teaching and research.

We offer an occupational pension scheme, generous annual leave and excellent training and development opportunities. This role is based on our central London campus.

For further information about the post, please see the how to apply document, job description and the person specification.

To apply for this post, please go to www.jobs.lse.ac.uk.

Should you have any queries about the role, please email Gemma Hughes (g.hughes3@lse.ac.uk).

The closing date for receipt of applications is 15 February 2026 (23.59 UK time).

Regrettably, we are unable to accept any late applications.