Digital Marketing Coordinator (5375C) - Fung Institute
About Berkeley
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.
We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.
Departmental Overview
The Coleman Fung Institute for Engineering Leadership, launched in January 2010, prepares engineers and scientists - from students to seasoned professionals - with the multidisciplinary skills to lead enterprises of all scales, in industry, government and the nonprofit sector. The Fung Institute is headquartered in UC Berkeley's College of Engineering, which is recognized for its educational and research excellence and is consistently ranked among the top three engineering colleges in the United States.
The Fung Institute offers educational programs that combine leadership coursework in technology innovation and management with intensive study in an area of technical specialization. This integrated knowledge cultivates leaders who can make insightful decisions with the confidence that comes from a synthesized understanding of technological, marketplace and operational implications.
The Digital Marketing Coordinator will report to the Director of Marketing and Communications as part of a team working on telling the story of the institute and its programs.
At the Fung Institute, we commit to:
- Serve students first. We prioritize improving, enhancing, and supporting the student experience.
- Help each other succeed. We go the extra mile, proactively share information, and support each other with a bias to action. The success of one is the success of all.
- Have a growth mindset. We question the status quo, are open to new ideas, and seek innovative ways of working.
- Speaking-up. We actively contribute, ask for help, and voice what's on our minds. We communicate why and how decisions are made.
- Inclusion. We seek diversity, create opportunities, and make space for everyone to be idea generators, problem solvers, and decision-makers.
- Accountability. We hold ourselves and each other to the highest standards - as servants of students, the university, and the public.
The Fung Institute for Engineering Leadership (Fung Institute) is seeking a seasoned marketing professional with a proven track record in managing diverse client portfolios and leading creative teams. The Digital Marketing Coordinator will support the marketing and communications needs of the Fung Institute and its internal clients, including UC Berkeley College of Engineering's Professional Master's Programs and Engineering Departments, the Master of Engineering degree program, the online Master of Advanced Study in Engineering degree program, the Fung Fellowship, among others. This marketing role is integral to our mission of advancing engineering education to address global challenges in the digital era.
Application Review Date
The First Review Date for this job is: July 22, 2026 - Open Until Filled
Responsibilities
Marketing, Paid Digital Advertising, & Campaign Execution - Serve as the Fung Institute's internal paid media executor, working in close partnership with the broader marketing and communications team members (e.g., digital marketing strategist) to implement, monitor, and optimize recruitment advertising campaigns across all programs.
- Build, launch, and manage paid advertising campaigns across relevant platforms- including but not limited to Meta (Facebook & Instagram), Alphabet (Google & YouTube), and LinkedIn Campaign Manager.
- Implement digital tracking and pixels across Berkeley website pages used in the application process, coordinating with internal web teams and internal and external entities (e.g., Linea) as needed.
- Execute campaign strategy developed in partnership with the external strategist, including audience targeting, budget allocation, ad format selection, and creative testing.
- Monitor weekly campaign performance across all active platforms; participate in regular performance reviews with the internal team and external strategist.
- Execute strategic campaign optimization including audience calibration, budget modifications, objective adjustments, and creative updates.
- Maintain organized, accessible records of all active ad accounts, credentials, and account governance structures under Fung Institute ownership.
- Track and report on key paid media KPIs including cost per lead, application initiation and completion rates, click-through rates, and return on ad spend.
- Oversee the digital marketing intern's paid media execution work - reviewing campaign setup, targeting logic, and performance inputs for accuracy and quality.
- Provide timely and accurate data reporting.
- Make recommendations to leadership regarding improvements in processes, practices, and use of resources
- Other duties and special projects as assigned.
Email Marketing, Social Media & Web Content (Own the day-to-day execution of integrated digital marketing across email, social, and web channels for all Fung Institute programs.)
Email Marketing
- Develop and deploy email campaigns using marketing automation platforms (Slate, Mailchimp, or similar) to nurture prospective students before and during application cycles, and support current student and alumni communications.
- Segment contact list audiences strategically for targeted, relevant messaging.
- Write compelling email copy and build layouts consistent with brand guidelines.
- A/B test subject lines, content, and calls-to-action to optimize performance.
- Monitor and report on deliverability, engagement metrics, and conversion rates.
- Build and maintain automated nurture sequences for prospective student audiences.
Social Media
- Manage the Fung Institute's organic social media presence on Instagram and LinkedIn.
- Maintain and execute a weekly content calendar, scheduling and publishing content using Sprout Social.
- Collaborate with the creative team to develop visually compelling, on-brand content that supports program recruitment and community engagement.
- Track engagement metrics and surface insights for marketing performance reporting.
- Oversee the social media marketing intern's social media execution - reviewing content and scheduling for quality and brand alignment
Website Management
- Keep all program site pages current, accurate, and optimized - completing content updates within 48 hours of request.
- Ensure accuracy of program requirements, application deadlines, faculty information, and program details.
- Write and edit web copy that is clear, compelling, and search- and AI-optimized.
- Coordinate with the web services vendor on technical updates or troubleshooting as needed.
Event Support & On-Campus Presence
Assist the Marketing & Communications team with event promotion and on-site support for Fung Institute events - approximately 20 annually, including info sessions, workshops, speaker series, student showcases, alumni networking events, and the Institute's flagship year-end Capstone Showcase. This role is a key on-the-ground marketing presence, primarily responsible for content capture and event marketing support.
Event Promotion Support
- Assist with developing event promotional assets including email invitations, digital flyers, and social media graphics - coordinating with the creative team on production.
- Support registration page setup and attendee communications as needed.
- Help maintain event marketing timelines and coordinate asset delivery ahead of event dates.
On-Site Event Presence
- Attend Fung Institute events on and near campus to provide marketing support and content capture.
- Photograph and capture short-form video at events for use across social, email, and web channels.
- Post live highlights and key moments to Instagram and LinkedIn during and after events.
- Provide general event support as needed - check-in assistance, setup, and attendee support - in collaboration with the broader team.
Post-Event Content
- Organize and coordinate editing of professional event photography for use in ongoing marketing.
- Repurpose event content into social posts, email campaigns, and web updates following events.
Unit Operations & Program Support
- Provides services and program operational support across all Fung Institute activities as assigned, including, but not limited to: admissions, recruitment, enrollment, program delivery, student services and student affairs, academic support, analysis, events, advising, finance, human resources and academic personnel, facilities and building operations, program policy development, career and alumni services, program and process evaluation, communications, events, and partner relations.
- Collaborate with team leadership to meet departmental deadlines and organizational goals.
- Assist in maintaining clear operational and marketing process documentation for team consistency.
- Provide timely and accurate data reporting as assigned.
- Make recommendations to leadership regarding improvements in processes, practices, and use of resources.
- Other duties and special projects as assigned.
Required Qualifications
- 4+ years of professional experience in digital marketing, with demonstrated hands-on experience in paid media execution. Proven experience building, launching, and managing paid advertising campaigns on Meta Ads Manager, Google Ads (including YouTube), and LinkedIn Campaign Manager.
- Experience with email marketing platforms and marketing automation (Slate, Mailchimp, Salesforce Marketing Cloud, or similar).
- Experience managing organic social media accounts professionally, including content scheduling and community engagement on Instagram and LinkedIn.
- Experience with content management systems for web content updates (WordPress or similar).
- Experience supporting event marketing and providing on-site event assistance and working within or alongside creative teams - reviewing deliverables, managing timelines, and coordinating creative workflows.
- Experience in higher education, engineering, technology, or mission-driven organizations preferred but not required.
Preferred Qualifications
- HTML/CSS basics for email and web editing.
- SEO principles and best practices.
- A/B testing and conversion rate optimization.
- CRM experience.
- Basic video editing for social media content.
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