Overview
Under the direction of the Director of Marketing Operations, the Digital Marketing Specialist serves as the digital channel content owner for email and social media, as well as the website content owner for UMass Chan Medical School's ForHealth Consulting division. This role is responsible for developing, publishing, and optimizing website content, and for managing and scaling the email and social media channels to drive engagement, visibility, and qualified traffic. The Specialist will drive…
website content in support of the strategy set by the Director of Marketing Operations, implement search engine optimization (SEO) best practices, and ensure digital channels are optimized for performance, usability, and alignment with enterprise brand standards. This individual partners closely with market growth, digital, and sales teams to enable effective execution of marketing initiatives through high-performing digital experiences.
Responsibilities
- Develop and drive website content in support of the enterprise website strategy and roadmap set by the Director of Marketing Operations, ensuring content aligns with organizational priorities, user needs, and business objectives.
- Apply and maintain website content standards, including structure, usability, accessibility, and brand consistency. Recommend site architecture improvements across all pages and content types for approval by the Director of Marketing Operations.
- Monitor website content performance and recommend improvements, including UX/UI, page speed, navigation, mobile responsiveness, and accessibility compliance, partnering with the Web Design and Experience Manager on technical implementation.
- Serve as the digital channel owner for email and social platforms, and as the content owner for the website, ensuring all channels are configured, optimized, and aligned with best practices.
- Partner in the execution of integrated marketing campaigns by enabling digital channels, including building and optimizing email communications, landing pages, and web content. Ensure all assets meet performance, usability, and SEO standards.
- Lead social media platform management, including but not limited to LinkedIn, Twitter, and Facebook, using Sprout Social or similar tools, including publishing oversight, channel optimization, and audience engagement support.
- Implement and manage SEO strategy across digital properties, including keyword research, on-page optimization, and ongoing performance improvements.
- Embed SEO and digital best practices into content templates, workflows, and publishing processes to ensure consistency across all channels.
- Monitor and analyze digital performance metrics, including website traffic, engagement, and conversion behavior. Develop reports and dashboards to provide insights and recommendations to marketing leadership.
- Partner with content and campaigns teams to ensure alignment between digital execution and broader marketing strategies.
- Support testing and optimization efforts (e.g., A/B testing, personalization) to improve channel performance and user engagement.
- Stay current on digital marketing trends, tools, and technologies, recommending enhancements to improve effectiveness and scalability.
- Participate in cross-functional initiatives, providing expertise on digital platforms, performance metrics, and optimization strategies.
- Perform other duties as required.
Qualifications
Required Qualifications
- Bachelor's degree in business, marketing, or a related field, or equivalent experience.
- 3 to 5 years of experience in digital marketing, website management, or related roles, preferably within a professional services, healthcare, or consulting environment.
- Demonstrated experience developing, publishing, and optimizing website content using a content management system (CMS), including recommendations on site architecture and UX/UI improvements.
- Experience developing and implementing SEO strategies, including keyword research, on-page optimization, and performance tracking.
- Proven ability to manage and analyze digital channel performance (web, email, social), including use of analytics tools (e.g., Google Analytics) to generate insights and recommendations.
- Experience supporting digital components of marketing campaigns, including building emails, landing pages, and web content aligned with best practices.
- Familiarity with social media management platforms (e.g., Sprout Social) and digital marketing tools, with the ability to manage publishing workflows and optimize engagement.
Preferred Qualifications
- Working knowledge of design software applications.
- Prior experience in the health care field.
- General knowledge of the health care system, health policy, and Medicare and Medicaid payment systems.
Organization
Realize Your Opportunities – A Career at UMASS Medical School
Inside Workings at UMASS Medical School
The University of Massachusetts Medical School (UMMS), the Commonwealth's only public medical school, is proud of our role in serving the people of Massachusetts. Although, its the inside workings of UMMS that makes the difference.
Mission and Culture
- We're serious about our mission and about our people.
- Real World Impact - Our people get excited about our mission of real-world impact in health sciences education, research and public service.
- International Prominence and New Opportunities - As this institution has grown to national – and international – prominence, we've found new opportunities to train tomorrow's physicians, nurses and scientists, discover causes of and cures for disease and help improve the quality of health care.
- Deep Commitment - With our clinical partner, UMass Memorial Health Care, and our other teaching affiliates, we share a deep commitment to national distinction in patient care.
- Valued Partnerships – UMMS partners with Commonwealth Medicine, the health care consulting arm of UMMS. Also, UMMS partners with MassBiologics in scientific collaborations, technology management and creating partnerships for the development of products for the benefit of patients. These valued partnerships help us to provide services and programs to help meet our needs at UMMS and the public.
- Proud Contributors - People at UMMS enjoy the feeling of going to work every day knowing what they do is truly important and worthwhile.
- Complementary and Inseparable - These varied parts of our mission and culture are complementary and inseparable.
Careers
UMMS, the state's first and only public academic health sciences center, educates physicians, scientists and advanced practice nurses to heal, discover, teach and care, with compassion. UMMS is a world-class institution with opportunities to match.
Competitive Compensation – UMMS offers salaries that are competitive with Worcester-area employers. When combined with our generous benefits, perks, and paid time off, many job seekers are surprised to find a total rewards package that matches or exceeds their current situation.
Targeted Hiring Process – At UMMS, there are actually multiple hiring processes for different segments of our workforce. In nearly all cases, UMMS hiring process is decentralized, with qualified candidates screened and referred to an academic officer or manager with hiring authority.
24/7 Access to Employment Opportunities – iCIMS is our online job search and application system. iCIMS is available 24/7 to provide you with a convenient and up-to-date view of the available employment opportunities across our campuses. Updates are made daily and include all faculty and non-faculty position listings from every school and department within the UMMS. When you identify a position you are interested in and qualified for, apply online. New opportunities become available frequently so it pays to check back often!
Benefits
With outstanding benefits, competitive pay, extensive learning opportunities, and a stimulating and attractive work environment, UMMS may be exactly the employer you've been looking for.
- Superior Benefits - UMMS offers a wide range of benefits and perks that invite comparison with the best employers in the Worcester area – and with academic institutions anywhere. UMMS provides superior medical and dental coverage for you and your family, fully funded retirement plans, generous time off, a Tuition Assistance Plan – and much more.
- People Centered - UMMS is an employer, but it is also a community. Its comprehensive medical and dental benefits, retirement plans, and even paid holidays reflect an institution built around people, with a deep respect for their differences and needs.
- Commitment to Healthy Living - UMMS provides resources to help you balance work and life and encourages healthy living through great programs and discounts for fitness, physical activity, weight management, nutritional counseling and general wellness available through our health insurance plans.
- Breadth of Offerings - Above all, the breadth of UMMS offerings set the School apart and makes it an environment favored by all sorts of smart, career-savvy people.
Apply for a Job
As an equal opportunity and affirmative action employer, UMMS recognizes the power of a diverse community and encourages applications from individuals with varied experiences, perspectives and backgrounds.
Online - To view all job opportunities and apply online, visit www.umassmed.edu/hr and click on the "Careers" tab.
Start Now and Realize Your Opportunities!
A History of Making Vital Improvements - UMASS Medical School Milestones
- 1962: Legislation establishes University of Massachusetts Medical School
- 1970: First medical students begin classes in Shaw Building
- 1974: First class graduates 16 MDs
- 1979: PhD program begins
- 1986: Graduate School of Nursing opens
- 1986: PhD program becomes Graduate School of Biomedical Sciences
- 1994: Graduate School of Nursing initiates PhD program
- 1998: UMass Clinical System and Memorial Health Care merge to form UMass Memorial Health Care
- 2001: Lazare Research Building opens
- 2002: Campus Modernization begins on the University Campus
- 2004: Graduate Entry Pathway Program established at the Graduate School of Nursing
- 2005: PhD Program in Clinical & Population Health Research established at the Graduate School of Biomedical Sciences
- 2005: Massachusetts Biologic Laboratories opens new manufacturing and filling facility in Mattapan
- 2006: Craig Mello, PhD, Blais University Chair in Molecular Medicine and Howard Hughes Medical Institute Investigator, is awarded the Medical School's first Nobel Prize. Dr. Mello shared the 2006 Nobel Prize in Physiology or Medicine with Andrew Fire, PhD, of Stanford University, for their discoveries related to RNA interference.
- 2007: Michael F. Collins, MD, is named chancellor and Terence R. Flotte, MD, is named dean of the School of Medicine.
- 2009: Groundbreaking for the Albert Sherman Center, a 500,000-square-foot research and education facility slated for completion in 2012.
- 2010: Ambulatory Care Center opens
- 2012: The Albert Sherman Center, a 500,000-square-foot research and education facility, completed and opens
