Digital Producer

Job Summary

The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast-paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student-athletes while supporting the department's mission to engage, inspire, and unite through sport.

In this role, you will:

• Conceptualize, shoot, edit, and produce engaging short- and long-form video content for Wisconsin Athletics' digital platforms
• Create content that supports social media, marketing, recruiting, ticketing, and development efforts
• Capture live events and produce timely content for social media
• Collaborate with internal teams to ensure consistent brand voice and visual identity
• Contribute to various video projects across departments
• Support the development of content strategy and campaign planning
• Produce videoboard content to enhance the in-venue gameday experience
• Stay current with trends in digital media, social platforms, and fan engagement strategies

Key Job Responsibilities

• Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects
• Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships
• Participates in the development and conceptualization of strategies for one or many identified digital platforms
• Trains staff on digital concepts, strategies, and techniques
• Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements
• Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs