Director, Enrollment Communications

Enrollment Management Partnership & Advocacy (30%)

• Serve as the primary marketing liaison to Enrollment Management
  leadership and key campus partners including Admissions, Financial Aid, the Registrar, Graduate School, Cashiers Office, and related
  units.
• Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into
  actionable marketing initiatives and communication plans.
• Advise Enrollment Management leadership on marketing best practices and
  trends as they relate to key audiences.
• Represent and advocate for the needs, expectations, and perceptions of prospective students
  and families institutional messaging, brand positioning, and marketing decision making.
• Provide expert input on university-wide
  messages and campaigns from an enrollment perspective.
• Represent and advocate for the needs, expectations, and perceptions of
  prospective students and families in institutional messaging, brand positioning, and marketing decision making.
• Provide expert input
  on university-wide messages and campaigns from an enrollment perspective

Enrollment Communications Marketing & Campaign
Strategy (30%)

• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and
  recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled
  student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign
  execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and
  alignment with institutional goals

CRM Communications, Digital Engagement, & Marketing Operations (15%)

• Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing
  infrastructure.
• Oversee enrollment communication strategy across CRM, email, text messaging, portals, websites, and other
  student-facing communication channels.
• Partner with technical and operational staff to support communication workflows, automation,
  campaign deployment, and audience management.
• Lead communication calendar planning and coordination across enrollment-related
  departments.
• Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and
  emerging technologies.

Team Leadership & Operational Management (15%)

• Lead the enrollment communications
  team and manage resources, processes, and operations necessary to support enrollment marketing priorities.
• Supervise, mentor, and
  develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
• Establish
  operational priorities, workflows, service standards, and project management practices to support efficient execution.
• Manage
  enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
• Foster a culture of accountability,
  collaboration, innovation, and continuous improvement.

Performance Measurement & Insight Development (10%)

• Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
• Monitor enrollment
  funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
• Research
  emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
• Serve as a campus
  resource and subject matter expert for student communications and enrollment marketing.