Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into
actionable marketing initiatives and communication plans.

Advise Enrollment Management leadership on marketing best practices and
trends as they relate to key audiences.

Represent and advocate for the needs, expectations, and perceptions of prospective students
and families institutional messaging, brand positioning, and marketing decision making.

Provide expert input on university-wide
messages and campaigns from an enrollment perspective.

Represent and advocate for the needs, expectations, and perceptions of
prospective students and families in institutional messaging, brand positioning, and marketing decision making.

Provide expert input
on university-wide messages and campaigns from an enrollment perspective

Enrollment Communications Marketing & Campaign
Strategy (30%)

• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and
  recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled
  student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign
  execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and
  alignment with institutional goals

CRM Communications, Digital Engagement, & Marketing Operations (15%)

• Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing
  infrastructure.
• Oversee enrollment communication strategy across CRM, email, text messaging, portals, websites, and other
  student-facing communication channels.
• Partner with technical and operational staff to support communication workflows, automation,
  campaign deployment, and audience management.
• Lead communication calendar planning and coordination across enrollment-related
  departments.
• Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and
  emerging technologies.

Team Leadership & Operational Management (15%)

• Lead the enrollment communications
  team and manage resources, processes, and operations necessary to support enrollment marketing priorities.
• Supervise, mentor, and
  develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
• Establish
  operational priorities, workflows, service standards, and project management practices to support efficient execution.
• Manage
  enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
• Foster a culture of accountability,
  collaboration, innovation, and continuous improvement.

Performance Measurement & Insight Development (10%)

• Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
• Monitor enrollment
  funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
• Research
  emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
• Serve as a campus
  resource and subject matter expert for student communications and enrollment marketing.

Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into
actionable marketing initiatives and communication plans.

Advise Enrollment Management leadership on marketing best practices and
trends as they relate to key audiences.

Represent and advocate for the needs, expectations, and perceptions of prospective students
and families institutional messaging, brand positioning, and marketing decision making.

Provide expert input on university-wide
messages and campaigns from an enrollment perspective.

Represent and advocate for the needs, expectations, and perceptions of
prospective students and families in institutional messaging, brand positioning, and marketing decision making.

Provide expert input
on university-wide messages and campaigns from an enrollment perspective

Enrollment Communications Marketing & Campaign
Strategy (30%)

• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and
  recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled
  student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign
  execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and
  alignment with institutional goals

CRM Communications, Digital Engagement, & Marketing Operations (15%)

• Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing
  infrastructure.
• Oversee enrollment communication strategy across CRM, email, text messaging, portals, websites, and other
  student-facing communication channels.
• Partner with technical and operational staff to support communication workflows, automation,
  campaign deployment, and audience management.
• Lead communication calendar planning and coordination across enrollment-related
  departments.
• Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and
  emerging technologies.

Team Leadership & Operational Management (15%)

• Lead the enrollment communications
  team and manage resources, processes, and operations necessary to support enrollment marketing priorities.
• Supervise, mentor, and
  develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
• Establish
  operational priorities, workflows, service standards, and project management practices to support efficient execution.
• Manage
  enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
• Foster a culture of accountability,
  collaboration, innovation, and continuous improvement.

Performance Measurement & Insight Development (10%)

• Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
• Monitor enrollment
  funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
• Research
  emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
• Serve as a campus
  resource and subject matter expert for student communications and enrollment marketing.