Founded in 1917, Providence College (PC) is a premier Catholic
liberal arts institution steadfastly committed to academic
excellence through a dynamic core curriculum, a distinctive
Development of Western Civilization Program, and abundant
experiential learning opportunities. The only U.S. higher education
institution administered by the Dominican Friars, PC is committed
to providing a variety of opportunities for intellectual, social,
moral, and spiritual growth in a supportive environment. Providence
College believes that cultural and intellectual pluralism is
essential to the excellence of its academic programs, and strives
to foster an academic culture and campus community reflecting the
global environment in which we live and work.
The approximately 105-acre campus is situated in Rhode Island’s
capital city and is close to the many cultural and educational
offerings of Rhode Island’s “renaissance city.” Additionally,
Providence is located an hour from Boston and just a few hours from
New York City.
For years, Providence College has been recognized in the
U.S.
News & World Report “Regional Universities – North
Category” and has been commended by several other ranking
publications.
Overview
Manage, coordinate, and execute strategy and the related creative
development and production of digital and print communications
supporting the College's development, alumni relations, and
engagement efforts.
Duties and Responsibilities
Conceptualizes, coordinates, and develops robust, multi-channel marketing campaigns from idea to execution, to ensure the achievement of goals related to all fundraising initiatives, in addition to programs, events, services, and outreach to alumni, as well as parents, friends, and other constituents. Working with colleagues within Marketing & Communications, especially the assistant director, and in collaboration with advancement personnel, take the lead responsibility in overseeing…
conceptualization and creation of print and digital pieces relative to development initiatives and major events including Homecoming Weekend, Reunion, and Friars Give, along with all other events and communications meant to engage alumni. (25%)
Lead efforts to ensure that the marketing and messaging needs
of the Office of Institutional Advancement are identified,
prioritized, coordinated and fulfilled in ways that help achieve
goals and optimize the use of resources. Work closely with leaders
to develop shared clarity on priorities and messaging imperatives
and then activate the Marketing and Communications resources to
create the associate materials, often in the context of multiple
concurrent projects, all with tight deadlines. Manage expectations
and logistics by ensuring that all involved are communicating
emerging needs, programmatic changes, and evolving expectations.
(20%)
Lead collaborations among marketing and communication and
advancement colleagues, and freelance associates, to ensure
quality, creativity, and effectiveness of college brand-consistent
materials supporting advancement initiatives across all channels,
including print, web, email, digital ads, video, media, and social
media. Identify and implement new and emerging techniques and
technologies that will be useful in achieving strategic goals. Use
data and metrics to track the effectiveness of these efforts and
adjust--often in real time--to ensure better outcomes. (20%)
Supervise the assistant director, graduate assistant, and the
digital marketing team. Coordinate with other leaders in Marketing
& Communications to maximize the use of resources and ensure
that deadlines are met. (10%)
Manage effective coordination of responsibilities and processes
to ensure appropriate marketing and communications support for the
College’s comprehensive campaign. Assess the current practices and
collaborations, working with leaders in advancement, to support the
campaign. Facilitate the culture of greater self-service in
advancement, where MarCom provides templates, guidance, and support
for use by advancement personnel in creating certain routine
communications pieces, e.g. presentation slides, certificates, and
event signs. Work with advancement leaders to assess overall
structures with the goal of determining continual optimal
collaboration. (15%)
Serve as the division's point person in the assessment,
implementation, and use of technology platforms the College employs
for advancement-related marketing, messaging, event management, and
data organization. Responsible for contract oversight, as
applicable, and for providing marketing and communications
expertise for college-wide assessment of new and updated operations
systems and processes. (10%
MARGINAL DUTIES:
- Perform all other duties as may be required.
Education and Experience
- Bachelor’s degree from an accredited institution required
- Minimum of five years’ experience in high-output, creative
services operation or an equivalent combination of education and
experience
- Superb writing skills and storytelling, applicable to both
print and digital formats
- Demonstrated high level of creativity, exemplified by the
ability to conceptualize and create successful multi-channel,
coordinated marketing campaigns
- Ability to lead and inspire others
- Proven capacity to foster effective collaboration in a
high-demand, professional environment, especially across functional
units.
- Advanced understanding of contemporary marketing techniques and
delivery systems, e.g. Customer Relationship Management platforms
and digital marketing.
- Significant background in market research and the use of data
to guide decision-making
- Significant experience in a higher education or other
advancement communications environment
- Demonstrated experience in creating print and digital pieces
that serve as elements of integrated messaging campaigns and
initiatives
Supplemental Information
PHYSICAL DEMANDS:
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this position. Reasonable accommodations may
be made to enable individuals with disabilities to perform the
essential functions.
- Sitting in a normal seated position for extended periods of
time
- Reaching by extending hand(s) or arm(s) in any direction
- Finger dexterity required to manipulate objects with fingers
rather than with whole hand(s) or arm(s), for example, using a
keyboard
- Communication skills using the spoken word
- Ability to see within normal parameters
- Ability to hear within normal range
- Ability to move about
DISCLAIMER: This job description indicates the general
nature and level of work expected of the incumbent. It is not
designed to cover or contain a comprehensive listing of activities,
duties, or responsibilities required of the incumbent. Incumbent
may be asked to perform other duties as required.
