Department: Enrollment Mgt - Admissions - 240300
Minimum Qualifications
Minimum Qualifications
- Master's degree in college student personnel, public administration, general business, or a related field.
License/Certification Required
Valid driver's license and ability to rent vehicle.
Preferred Qualifications
- Experience working with both domestic and international student populations.
- Familiarity with data analysis and predictive modeling in recruitment strategies.
- Proven ability to manage multiple priorities and meet enrollment goals.
- Strong background in fostering teamwork and staff development.
- Passion for college access
- Bilingual
Essential Duties and Responsibilities
Personnel Management and Development
- Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment.
- Provide leadership, coaching, and professional development opportunities to ensure a highly effective team.
- Evaluate territory performance.
- Monitor recruitment activity and territory funnel development.
- Use data to inform coaching and accountability.
- Foster a positive and productive work environment with a focus on accountability, teamwork, and excellent customer service.
- Work collaboratively with the CRM/Slate team to ensure proper data visualization and accountability.
Leadership and Recruitment Strategy
- Lead and coordinate all activities related to first-year student recruitment.
- Develop and oversee a comprehensive territory management plan that includes both in-state and out-of-state recruitment efforts.
- Establish and strengthen relationships with high school counselors, community organizations, and other partners to promote the university and enhance recruitment efforts.
- Represent the university to prospective students, families, and external stakeholders, promoting Appalachian State as a premier higher education choice.
- Design and implement data-driven strategies to track recruitment activities and establish predictive models for enrollment.
- Development of applicant generation, admitted student engagement, and yield strategies.
- Plan, budget, track, manage, and evaluate all recruitment travel.
- Regular tracking and reporting on recruitment efforts, successes and challenges, conversion rates throughout the recruitment funnel, and enrollment projections.
Campus Visitation & Recruitment Events
- Assist in ensuring a high-quality, personalized campus visitation experience for prospective students, tailored to encourage application and enrollment.
- Collaborate in the planning and execution of recruitment events and programs, both on-campus in Boone and Hickory and off-campus.
- Supervise professional staff involved in campus tours and presentations, ensuring a professional and welcoming experience for all visitors.
Collaboration and University Engagement
- Work closely with the Office of Transfer Admissions and Engagement, CRM/Slate team, Financial Aid, Registrar, Housing, Orientation, Academic Colleges, Student Success, and other campus partners to ensure seamless student services throughout the recruitment cycle.
- Collaborate with academic departments and colleges to align recruitment strategies with university enrollment goals.
- Actively participate in university committees and initiatives, serving as a key member of the Office of Admissions Leadership Team.
- Provide input and strategic direction on policies and procedures related to First Year admission, working with administration, staff and faculty to remove barriers, as appropriate.
- Work collaboratively with the CRM/Slate team to:
- Ensure proper data visualization and accountability.
- Collaborate with Enrollment Management Communications & CRM.
- Develop strategic outreach and call campaign initiatives.
Authority and Decision-Making
- Exercise authority in decision-making related to recruitment strategies, territory assignments, and staff development.
- Maintain confidentiality and compliance with FERPA and other policies regarding student information.
- Oversee risk management and safety during recruitment travel and events.
Work Schedule/Hours:Mon.-Fri., 8:00 - 5:00 pm, occasional weekends for divisional events
Suggested Salary Range: $73,130 - $83,340
Closing Date: 10/18/2026
Open Until Filled: No
Evaluation of Applications Begins: 09/23/2026
Proposed Date of Hire: 11/18/2026
To apply, visit https://appstate.peopleadmin.com/postings/56318
Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
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