Director of UK Student Recruitment

Edinburgh Napier University - International Operations and Student Recruitment

Location: Sighthill Campus, Edinburgh

Reports to: Vice Principal for International and External Relations

Lead Our Domestic Recruitment Strategy

We are seeking an outstanding leader to join our Senior Leadership Team as Director of UK Student Recruitment. This newly created role offers a unique opportunity to shape and deliver a strategy that strengthens Edinburgh Napier’s position as a preferred destination and achieves our student recruitment ambitions.

You will lead the development of an integrated, insight-driven student recruitment strategy for Scotland and the rest of the UK. The role spans early outreach, recruitment marketing, school and college partnerships and applicant experience—from first engagement through to conversion and enrolment. You will also advise senior leaders on market trends, risks, and opportunities, ensuring alignment with wider institutional priorities.

This is a strategic leadership position designed to bring greater focus and accountability to domestic student recruitment performance. You will work closely with academic leaders and professional services teams to ensure a joined-up approach across the full recruitment lifecycle, leveraging data and insights to secure the development of a strong and sustainable domestic applicant pipeline.

What we’re looking for

• Significant senior-level experience in student recruitment, marketing, admissions, or related strategic functions.
• Proven ability to design and deliver successful recruitment strategies and meet ambitious targets.
• Strong understanding of UK higher education policy, market conditions, and widening participation priorities.
• Exceptional leadership, communication, and relationship-building skills.

The opportunity

This is a pivotal leadership role where you can influence outcomes that matter and help shape the University’s future. Whether you are already part of Edinburgh Napier or joining us from elsewhere, you will have the scope to lead talented teams, drive innovation, and make a lasting impact.

We welcome applications from all suitably experienced individuals and are committed to building a diverse and inclusive leadership team.

How to apply

Please include your CV and a supporting statement outlining your suitability for the role through our website.