"Email Marketing Automation Specialist"

About Fordham

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off. Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department

Marketing and Communications

Position Summary

The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University's enrollment goals and to attract the next generation of Fordham students. This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM. As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate's features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham's recruitment funnel and continuously improve strategies for maximum conversion.

Essential Functions

Strategy & Planning

Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals. Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.

Campaign Development & Execution

Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate. Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails. Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications. Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN-SPAM regulations. Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.

Slate Expertise & Management

Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals. Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.

Reporting & Optimization

Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate's reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI. Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.

Collaboration & Communication

Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns. Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization. Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms. Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Preferred Qualifications

Experience working in a higher education enrollment, marketing, or admissions setting. Familiarity with other marketing analytics tools (e.g., Google Analytics). Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud. Experience with A/B testing platforms and methodologies beyond basic email client functionality. Understanding of SEO principles as they relate to email content.