"Email Marketing Specialist"

Job Details

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Position Title: Email Marketing Specialist

Job Category: Academic Staff

Employment Type: Terminal (Fixed Term)

Job Profile: Marketing Specialist

Job Duties:

The University of Wisconsin-Stout’s Marketing Communications (MarCom) team is seeking an Email Marketing Specialist to support the planning, design, execution, optimization, and analysis of university-wide email marketing campaigns. This full-time position is ideal for a marketing professional with foundational experience in email or digital marketing who is eager to grow their skills in marketing automation, campaign strategy, and performance reporting.

The marketing specialist will work with the Digital & Email Marketing Manager to support email initiatives across the student recruitment lifecycle using email automation platforms (e.g. Salesforce Pardot (Marketing Cloud Account Engagement) and Emma). While the primary focus is email marketing, the role will also provide cross-training and backup support for paid digital advertising campaigns.

We are seeking a collaborative team player who is technically inclined, detail-oriented, values continuous learning, and is excited to contribute to a strategic, mission-driven marketing in a higher education setting.

Key Job Responsibilities:

• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Department:

Marketing & Communications leads and implements cross-campus marketing communications, strategies, and research to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. UW-Stout’s Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.

Compensation:

Expected midpoint $52,000 based on skills and experience. A six-month probationary period is required. The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

Employee Benefits

To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator

Required Qualifications:

• Bachelor’s degree in marketing, communications, information technology, or related field — or equivalent professional experience.
• Experience working with a customer relationship management (CRM).
• Experience planning and implementing email marketing automation.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• High attention to detail and commitment to quality assurance, especially in proofreading and formatting.
• Interest in learning marketing automation tools and analytics platform.
• Ability to work both independently and collaboratively within a team environment.
• Proficiency with Microsoft Office Suite (e.g., Word, Excel, Outlook).

Preferred Qualifications:

• Experience using Salesforce Pardot (Marketing Cloud Account Engagement), Emma, or another marketing automation platform.
• Familiarity with marketing best practices including segmentations, personalization and A/B testing.
• Foundational knowledge digital marketing strategies, tools, and platforms.
• Experience using analytics tools to monitor campaign performance.
• Experience working with creative or technical tools such as Adobe Creative Cloud (Photoshop, InDesign, or Illustrator).
• Familiarity with web development and content management system (CMS).
• Experience in a higher education or large nonprofit marketing environment.

How to Apply:

Complete applications received by end of day, October 5, 2025, are ensured full consideration. Applications submitted after October 5, 2025, may be reviewed at the discretion of the search committee or until position is filled.

To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs

Required application materials:

• Cover letter (See below)
• Curriculum vitae or resume
• Names and contact information for a minimum of three (3) professional references who can speak to your skills and abilities for the position

All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process.

Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

Contact Information:

For questions regarding this position or recruitment, please contact: Search Chair: Emily Cutler, Email: cutlere@uwstout.edu

If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact: Search Coordinator: Emily Cutler