Enrollment Management Events Manager

About Us

Since our founding in 2005, Georgia Gwinnett College (GGC) has been dedicated to providing an exceptional educational experience to our students. At GGC, we believe that our students' success is our success, and we are committed to creating a culture that supports and uplifts them throughout their academic journey.

As a member of our faculty or staff, you will become part of a dedicated and passionate community of educators and professionals. Together, we work towards a common goal of empowering our students to achieve their full potential, both academically and personally. We take pride in our student body, which represents a multitude of backgrounds, perspectives, and experiences. Whether you are involved in teaching or providing essential services, your contribution will make a significant impact on the lives of our students and the broader community.

In addition to our commitment to student success, we also value the well-being and professional growth of our employees. We offer a comprehensive benefits package, designed to support the needs of our faculty and staff. From competitive compensation to health and wellness programs, and professional development opportunities to work-life balance initiatives, we strive to create an environment where everyone can thrive and feel valued.

Located in the thriving community of Gwinnett County, GGC offers a rich cultural and social landscape that enhances the overall college experience. Our backdrop is a beautiful, modern 260-acre campus located just 30 miles northeast of downtown Atlanta. Our students and employees benefit from the close proximity to various local amenities, including shopping, dining, entertainment, and outdoor recreational opportunities. This vibrant community serves as an extension of our campus, providing a stimulating environment for personal and professional growth.

Join GGC and become part of a dynamic team that plays a pivotal role in shaping the lives and celebrating the achievements of our students. Together, let's make a positive impact and empower the next generation of leaders.

Job Summary

The Enrollment Management (EM) Events Manager leads the development, coordination, and execution of high-quality campus visit experiences, including on-campus, off-campus, and virtual events, for prospective students and their families. The role collaborates closely with faculty, staff, and external partners to ensure seamless event support and continuously evaluates visitor satisfaction and enrollment outcomes to guide improvements. The Events Manager also oversees the Event Student Assistants, manage tour & orientation schedules, and provide ongoing training.

The Enrollment Management Events Manager plays a key role in fostering a positive work environment with the expectation of continuous improvement and first-class customer service. This position participates in divisional activities as a member of the Enrollment Management Services Division. Collaborative and team-oriented skills, along with a commitment to student success, are essential attributes for the individual in this position.

Responsibilities

• Manage the full life cycle of enrollment management recruitment events, including design, planning, staffing, facilitation, execution, and post-event evaluation, while serving as the primary point of contact for campus partners, vendors, and external stakeholders.
• Oversee the visitation calendar, event registration systems, and all communications associated with enrollment management events, campus tours, group tours, orientation and follow-up outreach.
• Direct and coordinate all campus tour operations, daily and group, including hosting school and community organizations, and delivering the GGC Welcome presentation.
• Provide leadership with comprehensive recruitment activity schedules, itineraries, budget details, visitor data, event summaries, assessment results, and recommendations for improvement.
• Manage the Enrollment Management Student Assistant Program, including recruitment, training, scheduling, daily responsibilities, and regularly scheduled meetings.
• Collaborate with Admissions Counselors in planning recruitment and yield events designed to move prospective students through the admissions pipeline.
• Serve as the EM Events point of contact for 25Live room reservations and related event space logistics.
• Collaborate regularly with the Enrollment Management marketing committee to develop and coordinate communications, promotional strategies, and event-related materials.
• Build and maintain strong working relationships across Enrollment Management, Academic Affairs, Student Affairs, and other campus partners to enhance visit experiences and support divisional initiatives.

Required Qualifications

• 4 Year / Bachelor's degree in related field
• 4 or more years of relevant experience

Preferred Qualifications

• Master's Degree
• 2 or more years of admissions, event planning or recruitment experience
• Admissions and enrollment experience highly preferred
• Direct experience with admissions CRMs (e.g., Element 451) for event builds, inquiry capture, check-in, and yield communications; familiarity with Banner or similar SIS a plus.
• Experience developing standard operating procedures (SOPs), and event risk management plans (inclement weather, crowd management, medical incidents), including ADA/accessibility considerations.
• Familiarity with FERPA, brand guidelines, and data privacy in the context of guest registration, photography, and communications.
• Valid driver clearance for local travel; ability to lift event materials up to 20 lbs. and support room flips.
• Bilingual fluency (e.g., Spanish/English) to enhance family engagement.
• Demonstrated experience planning and executing multiformat (on campus, off campus, and virtual) from concept through post-event assessment, including day of run-of-show and vendor coordination.
• Ability to work independently and collaboratively with a team of enrollment management professionals
• Excellent written and oral communication skills to perform clear, professional public-speaking and presentations
• Strong organizational skills with the ability to manage and prioritize multiple tasks and events in a fast-paced environment
• Strong interpersonal, customer service skills, and a positive, cheerful attitude
• Flexibility to manage changes, cancellations, and last-minute details
• Able to communicate effectively with a wide range of people
• Proficient in the usage of computer programs and technology, including Microsoft Office

Proposed Salary

45,300 - 56,600

Salary offer will be dependent on candidate's experience and qualifications, internal equity considerations, budget availability, and salary administration guidelines.

Knowledge, Skills, & Abilities

• Ability to work independently and collaboratively with the GGC community, including leadership, faculty, staff, and students.
• Excellent written and oral communication skills, including the ability to deliver clear, professional public speaking and presentations.
• Strong organizational skills with the ability to manage and prioritize multiple tasks and events in a fast-paced environment.
• Strong interpersonal and customer service skills, with a positive, cheerful attitude.
• Flexibility to manage changes, cancellations, and last-minute details.
• Ability to communicate effectively with a wide range of people.
• Proficiency in computer programs and technology, including Microsoft Office.
• Ability to travel and work nights and weekends as required.
• Knowledge in higher education, prospective student college search, and the enrollment process
• Demonstration of a caring and positive professional attitude