"Marketing Officer: CRM and Campaigns (HEO 5)"

• Based in Communications and Marketing at 101 Currie Street, Adelaide
• Full-time (1.0 FTE), continuing position in an engaged and high performing team
• Starting salary: $76,304 per annum (plus 17% superannuation)

About the Role 

Reporting to the Marketing Coordinator: CRM and Marketing Automation, you will be responsible for the creation, implementation and delivery of direct marketing and campaign materials and communications, as well assisting in the effective delivery of the broad range of communications activities. You will be responsible for automated marketing campaign delivery including assisting with elements including electronic direct mail (eDM) content development and creation, SMS content and scheduling, data segmentation and tasks associated with the day-to-day operations of the Customer Relationship Management (CRM) system and database including testing and troubleshooting. 

About the Communication and Marketing Unit and Digital Marketing Team

The Communications and Marketing Unit’s (CMK) role is to raise the profile of UniSA and enhance the understanding and recognition of its strengths and diversities; internally, externally and internationally among key target groups including staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit plays a critical role in contributing to the growth of the institution’s brand and profile, as well as delivery of the University strategic action plan. 

The Digital Marketing team manage UniSA’s online profile and customer engagement through a variety of digital channels, platforms and applications. The team is responsible for several key bodies of work: the University’s corporate web presence; marketing automation, systems and CRM; digital marketing analytics and search engine marketing. Key responsibilities include: the unisa.edu.au website and staff and student portal applications via content management systems (CMS); paid search SEO and CRO; CRM suite and marketing automation; and social media and digital content. The Digital Marketing team is responsible for the University’s digital analytics, reporting and customer behaviour analysis. The team works closely with wider Communications and Marketing Unit staff on the development and implementation of marketing and communications campaigns. 

About UniSA

The University of South Australia is Australia’s University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Our graduates are the new urban professionals, global citizens at ease with the world and ready to create and respond to change. Our research is inventive and adventurous and we create new knowledge that is central to global economic and social prosperity.

Essential Skills and Experience 

• Tertiary qualifications, or equivalent experience, in marketing, communications, digital or disciplines relevant to the position
• Experience working with databases and relational customer relationship management systems, particularly with knowledge relating to the management of customer data
• Excellent organisational and project management skills including the ability to prioritise between conflicting demands and to meet deadlines in a complex environment 
• Demonstrated experience briefing and implementing marketing communications, activities and content working with external creative agencies, suppliers and designers 
• Experience preparing marketing materials and content, with particular reference to direct, digital, eDM and print (such as marketing flyers), using tools including CMS, Adobe Indesign and Photoshop, and a base understanding of HTML 
• Proven interpersonal, communication and problem-solving skills and experience in providing a consultancy service to stakeholders from diverse workgroups
• Experience analysing and interpreting marketing campaign data and statistics and preparing marketing reports

Benefits 

Getting a great job working with the best is just the start. UniSA rewards its staff with a wide variety of benefits such as: 

• Access to great personal development opportunities 
• Generous superannuation contributions of 17% 
• Flexible working conditions 
• Employee assistance and development programs 
• A variety of leave arrangements

Culture 

At the University of South Australia, we value workplace diversity and are committed to providing a supportive, inclusive, and respectful work environment for all people. We strongly encourage applications from Aboriginal and Torres Strait Islander Peoples, women, members of the LGBTIQ+ community, people of culturally diverse backgrounds and people with disability. 

We are committed to providing an equitable and barrier free recruitment process and encourage you to share any support, adjustments and/or access requirements you have by contacting our Recruitment Central team on recruitment@unisa.edu.au. Anything you tell us will be kept completely confidential. 

Start Your Unstoppable Career!

For a copy of the position description and to apply, please visit Working at UniSA. The online application form will list the specific selection criteria that you need to address. 

Please address your cover letter to Alex Koszegi, Team Lead: Talent Attraction. For further information about the position or the recruitment process, please contact UniSA Recruitment Central on +61 8 8302 1700 or via email at recruitment@unisa.edu.au using job reference number 6417. 

Applications close: 11:30pm Sunday 18 August 2024