Head of Campaigns, Planning and Events Marketing, Global Recruitment and Admissions Directorate

The Role

Shape the future of student recruitment marketing.

We’re looking for an exceptional marketing leader to join us as Head of Marketing Planning, Campaigns and Events, driving impactful, insight-led campaigns that inspire prospective students across the UK and around the world.

This is a senior role where you’ll set the direction for ambitious, high-performing marketing activity, blending creativity, data, and strategy to deliver measurable growth across the student journey.

Newcastle University’s Marketing Team sits within the Marketing, Global Recruitment and Admissions Directorate, is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students.

Our vision for marketing at Newcastle encompasses the following:

• Embracing a ‘digital first’ approach.
• Encouraging our team through personal growth.
• Engaging with our clients and audiences.
• Delivering an exceptional marketing strategy.

This is an opportunity to play a pivotal role in shaping how we connect with future students, leading innovative campaigns and experiences that make a real difference.

You’ll join a supportive, forward-thinking team with the ambition, capability and investment to deliver sector-leading marketing.

We’re looking for a confident and collaborative leader who combines strategic thinking with hands-on delivery.

You will bring:

• An ability to combine strategic thinking with hands-on delivery.
• Significant experience leading multi-channel marketing campaigns, ideally within higher education or a complex organisation.
• A strong track record of delivering measurable campaign performance and driving continuous improvement.
• Expertise across key channels including digital, social, email, SEO, paid media and emerging technologies.
• Proven experience building, leading and motivating high-performing teams.
• Outstanding stakeholder management and influencing skills.
• A data-driven mindset with strong analytical capability and attention to detail.

You’ll be someone who thrives in a fast-paced environment, brings people together, and is motivated by delivering meaningful impact.

You’ll also lead and inspire a talented team, bringing clarity, structure and continuous improvement to how we plan, deliver and evaluate our work.

If you would like an informal discussion about this role, please contact Sarah Barksby, Interim Director of Marketing.

Please provide evidence of how you meet the essential criteria required for the role outlined in ‘The Person’ (available on the university's website, accessed by the 'Apply' button) by uploading a letter of application along with your Curriculum Vitae (CV).