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ESSENTIAL JOB FUNCTIONS Recruitment Represents and promotes the College and recruits prospective nursing (focus on PN) students. Arranges and conducts targeted recruitment activities, seeks to grow a pool of prospective students and, through a combination of mass communication and individual relationship building, nurtures prospects through admission and enrollment. Establishes expertise in the characteristics, goals, media consumption habits, and locations of prospective students and leverages…
this expertise to attract quality students. Maintains regular contact with future students and performs follow-up communication to ensure they are progressing through the application/enrollment process. Collaborates with and executes referrals to department faculty and staff, admissions office team members, and other college departments/personnel to facilitate enrollment. Program Support Provides admissions and enrollment process information. Assists with the application process and next steps for enrollment. Provides information on programs of study, campus services and resources, student life, and opportunities for campus involvement. Assists individuals, as well as groups of prospective students, in-person, by phone, and by email, as well as other electronic/virtual and social media tools. Explains educational program options and transfer opportunities and assists students with developing a plan of action and setting proper expectations. Assists with on-campus visits, providing campus tours, special event programming, and other internal and external recruitment activities. Provides outreach and follow-up support via written and phone communication. Tracks all activities, evaluates their effectiveness and recommends outreach changes and improvements. Building Relationships Works with department faculty and staff to facilitate a deep understanding of the College's programs and associated academic, co-curricular, and career- development opportunities. Establishes enduring relationships with executives, managers, community leaders and other personnel to establish relationships resulting in enrollment in the adult population. Establishes relationships and maintains relationships with area companies and others in the adult recruitment field to identify and yield prospective students. Administrative Audits and tracks competitor activity in order to articulate the College's unique offer and the advantages realized by recent graduates of the College. Provides recommendations/briefings to inform marketing efforts designed to differentiate College programs. Keeps accurate records and completes and maintains all required documentation, including input of contacts into CRM, as well as outreach activity statistics and reports. Culture of Respect Fosters and maintains a safe environment of respect and inclusion for faculty, staff, students, and members of the community. OTHER DUTIES & RESPONSIBILITIES Attends all required department meetings and training. Other duties as required. *Regular, predictable, and punctual attendance is required.
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