Integrated Communications Manager

Job Summary

The Division of Operations Marketing and Communications at CU Boulder encourages applications for an Integrated Communications Manager! The Integrated Communications Manager serves as the operational and campaign lead for the Division of Operations Marketing and Communications (OMC) team. Operations Division units include Employee Health and Well-Being (EHWB), Human Resources (HR), the Department of Public Safety (DPS), the Office of Information Technology (OIT), and the Office of Compliance, Ethics and Policy (OCEP). Reporting to the Senior Director of Marketing and Communications, this position is responsible for translating divisional communication strategies into coordinated, multi-channel communication and marketing campaigns that advance organizational priorities and support stakeholder engagement.

Working closely with the Graphic Designer and Digital Content and Social Media Coordinator, the Integrated Communications Manager ensures that communication efforts are aligned, strategic, audience-focused, and delivered consistently across channels. This position supervises campaign planning, content coordination, project prioritization, partner engagement, and performance measurement to ensure divisional communications function as an integrated program rather than a collection of individual projects.

The position serves as the primary connection between divisional leadership, operational units, and the marketing and communications team, helping transform strategic objectives into actionable communication plans that support awareness, understanding, and engagement.

What Your Key Responsibilities Will Be

Integrated Campaign Planning and Execution

• Develop and manage integrated communication and marketing campaigns that support divisional priorities, initiatives, programs, projects, and institutional goals.
• Translate strategic direction from the Senior Director of Marketing and Communications into comprehensive communication plans and campaign roadmaps.
• Ensure communication activities across web, social media, email, publications, events, internal communications, and visual assets are aligned and mutually reinforcing.
• Establish campaign goals, target audiences, key messages, communication tactics, and performance measures.
• Coordinate communication efforts across multiple projects and initiatives to maintain consistency and improve impact.

Project and Workflow Management

• Serve as the primary coordinator for divisional marketing and communication projects, managing intake, prioritization, timelines, and production schedules.
• Facilitate day-to-day collaboration among the Graphic Designer, Digital Content and Social Media Coordinator, and other contributors - serving as the operational hub of the team.
• Monitor project progress and ensure results are completed on schedule and aligned with strategic objectives.
• Find opportunities to streamline workflows, improve team effectiveness, and build repeatable processes.
• Maintain shared project management systems and communication calendars across the team.

Web Governance and Digital Oversight

• Provide strategic oversight of divisional web presence, ensuring content priorities, governance practices, and accessibility standards are upheld across units.
• Partner with the Digital Content and Social Media Coordinator on website content direction, audits, and improvements.
• Serve as the primary point of contact with campus web and digital partners, including IT and university communications.
• Monitor cross-channel digital performance and translate analytics into actionable recommendations for the team and divisional leadership.

Strategic Communications Consultation

• Partner with divisional leaders, directors, and subject matter experts to identify communication opportunities and challenges.
• Provide guidance on communication approaches, audience engagement strategies, and campaign development.
• Help collaborators define communication objectives and align requests with divisional priorities.
• Ensure communication efforts support the Division of Operations' mission, goals, and institutional reputation.

Performance Measurement and Reporting

• Monitor campaign performance and communication effectiveness using available analytics and engagement metrics.
• Develop reports and dashboards that evaluate communication outcomes and support data-informed decision-making.
• Recommend adjustments and improvements based on performance data and collaborator feedback.
• Support annual planning, communication assessments, and continuous improvement initiatives.

Team Collaboration and Leadership

• Foster collaboration and alignment across the marketing and communications team.
• Lead project meetings, campaign planning sessions, and communication coordination efforts.
• Support a culture of innovation, creativity, accountability, and customer service.
• Provide guidance, mentorship, and training to communication staff, student employees, or interns as needed.