Lecturer/Senior Lecturer in Digital Business and Data Analytics

University of Worcester - Department of Marketing & Enterprise

The Department of Marketing and Enterprise, based within the rapidly expanding Worcester Business School at the University of Worcester’s City Campus, is continuing to grow as demand increases for our undergraduate, postgraduate and executive‑level courses. We are therefore seeking to complement our team with an experienced Lecturer/Senior Lecturer in Digital Business and Data Analytics.

The University of Worcester is ranked joint first in the UK for quality education (Times Higher Education University Impact Rankings 2025), and our graduates have the highest rate of sustained employment, further study or both from any multidisciplinary university in the UK (Longitudinal Education Outcomes Survey 2017–25). Worcester is a beautiful cathedral city, located around 40 minutes south of Birmingham, the UK’s second city.

Our overriding aim is to be an outstanding institution at which to study through the provision of an excellent learning and teaching environment. We offer professionally relevant courses informed by industry needs and delivered through an experiential learning approach. Our curriculum is inspired by contemporary research and professional practice, developing students’ knowledge, applied skills, critical thinking and capacity for innovation.

The Digital Business and Analytics subject area contributes to a range of programmes, including undergraduate business degrees, postgraduate management courses, specialist analytics pathways, and the Executive MBA. Our teaching and research span themes such as:

• Data Analytics and Business Analytics
• Business Intelligence and Reporting
• Digital Business Models and Digital Transformation
• AI and Automation for Business Decision‑Making
• Technology‑Enabled Innovation and Digital Strategy
• Application of leading industry tools such as Microsoft Power BI, Tableau and Qlik

In addition, candidates are expected to have contemporary subject knowledge and/or experience of professional practice in several of the following areas:

• Analytics / Data Analytics
• Business Intelligence
• Business Analytics
• Digital Business
• Digital Transformation
• AI for Business Uses
• Use of modern data and visualisation tools (e.g., Power BI, Tableau, Qlik)
• Technology‑enhanced or data‑driven decision‑making environments

We would especially welcome applicants with experience of executive education and/ or applied industry‑focused delivery, particularly relevant to the Executive MBA (essential for Senior Lecturer consideration).

The successful candidate will be expected to contribute to the development of existing and new modules across undergraduate, postgraduate, and potentially executive programmes, as well as supporting research, knowledge exchange and/or professional practice activities within the School.

What’s in it for you?

• For Lecturer: annual incremental increase up to £43,482, with opportunity to progress to £47,389 subject to performance and the University reward scheme
• For Senior Lecturer: annual incremental increase up to £56,535, with opportunity to progress to £61,759 subject to performance and the University reward scheme
• 47 days of leave per year (inclusive of bank holidays and University closure days)
• Access to a range of benefits such as our Staff Retail Benefits Scheme, Cycle to Work Scheme and Tusker Car Leasing
• Wellbeing support through our Employee Assistance Programme
• In‑house training and professional development support
• A friendly, inclusive and supportive culture and work environment

Informal queries in relation to this vacancy are welcome and should be directed to Dr Paulo Mora-Avila, Head of Department for Marketing and Enterprise.