"Manager (Marketing), Graduate School"

Hong Kong, China

Job Description

GRADUATE SCHOOL

Manager (Marketing) (25260511)

The Graduate School of Hong Kong Baptist University is seeking a highly motivated and seasoned marketing professional with a passion for higher education to join our team in the areas of promotion, publicity and outreach. The successful candidate will drive our marketing initiatives, be the content creator for the Graduate School’s core messages and play a critical role in advancing our recruitment, visibility and promotional efforts. This is an excellent opportunity for a dynamic and creative individual to make a meaningful impact on the success of our Graduate School in attracting top talent and strengthening our connection with the university and broader communities.

Responsibilities:

• Strategic Marketing: Develop and execute comprehensive marketing and communications strategies to elevate the profile of the University’s research postgraduate (RPg) programmes and initiatives;
• Digital Marketing: Drive the Graduate School’s digital marketing initiatives, including the management and growth of our social media platforms and website to increase engagement and reach;
• Content Creation and Management: Manage the end-to-end content creation process, from ideation and development to publishing and performance analysis;
• Promotional Activities: Plan and execute a comprehensive recruitment strategy, including local and non-local recruitment fairs, webinars, live-streaming sessions, and targeted outreach campaigns;
• Events: Plan and organise networking activities, ceremonial events, and conferences for students, faculty members, and industry partners;
• Stakeholder Engagement: Work closely with other departments, researchers, students, and other stakeholders to identify and amplify the unique stories and value propositions of our RPg community; and
• Market Research: Analyse market trends and campaign performance to measure ROI and devise new initiatives to enhance the visibility of our RPg programmes.

Requirements:

• Minimum of seven years of relevant work experience in marketing, public relations, or a related field, preferably in an academic setting;
• A recognised degree in Marketing, Communications, or related field (a higher degree will be an advantage);
• Demonstrated success in developing and executing integrated marketing campaigns and strong project management and organisational abilities;
• Excellent writing, editing, and verbal communication skills in both English and Chinese; and
• Proficiency with digital marketing tools, web content management, and data analytics.

Shortlisted candidates will be invited to attend a written test. 

The initial appointment will be offered on a fixed-term contract of two years. Re-appointment thereafter will be subject to mutual agreement and availability of funding.

Salary will be commensurate with qualifications and experience.

Application Procedure:

Applicants are invited to submit their applications including resume, cover letter, and portfolio of relevant work samples at the HKBU e-Recruitment System. Those who are not invited for interview 8 weeks after submission of application may consider their applications unsuccessful. Details of the University’s Personal Information Collection Statement can be found at https://hro.hkbu.edu.hk/en/worklife-at-hkbu/employee-favourable-environment.html#privacy-policy.

The University reserves the right not to make an appointment for the post advertised, and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the position is filled.

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Job Info

• Job Identification 25260511
• Posting Date 02/09/2026, 01:03 AM
• Job Schedule Full time