"Manager, Public Relations"

Manager, Public Relations

Company:
University of Maryland Global Campus

Job Location:
Adelphi, 20783

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Job Overview

The Manager, Public Relations, plans and manages integrated communications efforts to shape the public perception of University of Maryland Global Campus, serving as a key enabler for the institution's media relations, issues management, and online reputation management functions. Reporting to the Senior Director, Public Relations, this role requires a strong understanding of the news media and social media landscapes; experience working directly with reporters and developing and implementing integrated communications plans that employ a variety of channels and tactics; and basic familiarity with the use of media monitoring tools and generative AI tools in a communications environment. The ideal candidate will possess strong writing and project management skills; sound judgment in managing sensitive issues; and the ability to successfully execute complex assignments with minimal supervision.

Primary Duties

• Develop and execute integrated, cross-channel public relations plans mapped to specific institutional business and reputational outcomes. - 30%
• Manage proactive media outreach and routine reporter inquiries, collaborating with the Senior Director to evolve a global media relations strategy. - 30%
• Develop press materials, Q&As, talking points, media statements, and other supporting materials for both proactive and reactive communications efforts; support strategic management of content for the brand's digital newsroom. - 20%
• Conduct media monitoring and online reputation monitoring efforts in support of both proactive PR efforts and issue/crisis management, assisting with analysis and reporting for leaders. - 20%

Required Education and Experience

4-year college degree

5 to 7 years of continuous experience with a PR agency and/or an in-house communications team in a matrixed organization

Knowledge, Skills, and Abilities

• Demonstrated familiarity with contemporary external communications practices and considerations, including media relations and communications planning
• Strong writing and editing skills, and the ability to produce high-quality written communications on deadline
• A demonstrated ability to manage direct interactions with members of the media, including both pitching and reacting to inquiries
• Familiarity with media monitoring and social listening practices
• Familiarity with and interest in using generative AI tools in a communications environment
• Discretion in dealing with sensitive topics and a keen barometer for reputational risk
• Strong interpersonal skills and a demonstrated ability to perform in both individual and collaborative settings, including working directly with senior executives
• The ability to quickly digest complex information
• Strong attention to detail

Preferred Experience

• Familiarity with Meltwater, Cision, Sprout Social, other media relations and/or social media management software
• Familiarity with issue management and/or crisis communications practices

All submissions should include a cover letter and resume.

Hiring Range:
$90,000.00 - $100,000.00

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