Marketing and Training Coordinator/WEDnet Program Coordinator

Marketing and Training Coordinator/WEDnet Program Coordinator

Job Summary / Basic Function:

Marketing and Training Coordinator:

• Coordinate and oversee training and marketing activities.
• Plan, organize, and advertise/market seminars that respond to small business needs according to the policies and procedures of the Pennsylvania SBDC and PennWest University.
• Draft program description and support development of training collateral.
• Coordinate and create marketing materials, to promote the program and its training events.
• Secure services of professional speakers to present the training webinars and seminars.
• Present information as a speaker at seminars and other partnership seminars.
• Select site locations in the ten-county area and negotiate with facilities for date, price, and other needed services.
• Compile information for seminar and center brochures and coordinate preparation of brochures.
• Determine target market and distribution patterns for individual seminar brochures and all center publications. Coordinate distribution of marketing material.
• Act as a representative at training events and other official events.
• Prepare information for news releases on individual seminars and center activities and coordinate the release with University Public Relations office.
• Coordinate business workshops, registrations, seminar payments, etc. and assist with documentation for reports and evaluations.
• Coordinate and market sponsorships
• Coordinate social media to engage with funders, partners and legislators
• Coordinate website updates with the Lead Office
• Act as a liaison with public agencies, governmental bodies, business associations, chambers of commerce, and for-profit businesses in the preparation of specific events and center marketing strategies.
• Compile and organize event documentation as required by the SBA and/or PASBDC policies and procedures.
• Performs other related work as required by the director or assistant director.

WEDnetPA Partner (Workforce and Economic Development Network)

• Coordinates program activity for Pennsylvania Western University's allocated funding.
• Coordinate all activities related to Pennsylvania Western University's WEDnetPA funding allocation, including application support, contract management, and compliance
• Promote and educate businesses about the WEDnetPA program through outreach, events, and stakeholder engagement
• Guide businesses through the application and reimbursement process, ensuring alignment with program guidelines and timelines
• Serve as a liaison between employers and educational institutions to assess training needs and ensure program alignment
• Coordinates contracts and budgets in accordance with Statewide Office (SWO) parameters, including invoicing and documentation
• Navigate ISAAC to monitor training progress and submit final applications and invoices for approval
• Monitor training outcomes, maintain records for audits, and prepare reports for stakeholders and state agencies
• Build and maintain relationships with regional economic development organizations, chambers of commerce, and workforce boards
• Attend the annual WEDnetPA conference and participate in statewide meetings and trainings
• Renew WEDnetPA certification annually
• Perform other duties as assigned by the SBDC director or assistant director.

Required Skills, Knowledge & Abilities:

• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) Canva, and online database systems.
• Proficient in managing social media marketing on all selected platforms appropriate for the SBDC and WEDnet.
• Ability to manage multiple projects, meet deadlines, and work independently with attention to detail.
• Strong understanding of employer-based training, economic development, or state-funded programs.
• Strong organizational and project management skills; ability to work independently; and strong written, oral, and proofreading skills.

Minimum of Education / TrainingRequired Education Summary:

• Associates degree in business administration, marketing or related field of study.

Preferred Qualifications:

• Experience working with WEDnetPA, DCED programs, or other state-funded workforce initiatives.
• Familiarity with employer engagement, training reimbursement systems, or contract administration.
• Knowledge of Pennsylvanias workforce and economic development network.