"Marketing Brand Manager"

Department

University Marketing within the Division of University Communication and Marketing (UCM) is responsible for developing and implementing marketing plans intended to help the university reach its strategic goals. University Marketing works in partnership with administrative and academic units across campus to promote the UMBC brand, attract students, and position the university among key stakeholders and constituents.

Position Overview

The Marketing Brand Manager is responsible for executing a comprehensive brand strategy that builds and reinforces the institution’s identity across all platforms and target audiences. The role ensures consistency in messaging and visual identity while leveraging digital, social, and traditional media channels to enhance brand awareness and engagement. Working closely with internal teams and external partners, the Manager drives data-informed campaigns that align with the strategic marketing plan and overall institutional mission, delivering measurable outcomes and fostering cross-functional collaboration.

Why Work at UMBC?

UMBC offers competitive compensation. This role starts at $83,000 to $93,000 and has over 4 weeks of vacation for regular full time roles. Tuition remission is also available. What is it like to work at UMBC? Check out Glassdoor or Indeed. For 15 years in a row UMBC has been recognized as a Great College to Work For!

Telework

A hybrid telework schedule may be available.

Responsibilities

• Develop and implement integrated brand strategies that elevate market position and drive engagement with key audiences (prospective students, alumni, faculty, community partners) using data-driven insights.
• Coordinate the creative development process in collaboration with internal teams and external agencies; manage content and copywriting, social media, and traditional advertising campaigns to ensure alignment with brand identity.
• Serve as brand steward by reviewing and facilitating the approval process for marketing and advertising materials, ensuring visual and messaging consistency across all media.
• Utilize market research, analytics, and KPI tracking to assess campaign performance and adjust strategies for maximum impact and ROI.
• Coordinate with external vendors and agencies, oversee the procurement of advertising placements, manage contracts, and ensure adherence to budgetary guidelines.
• Act as a consultant to internal departments, providing training and support for brand usage and ensuring that all initiatives are seamlessly integrated into the broader marketing strategy.
• Other duties as assigned.

Required Minimum Qualifications

• Bachelor’s degree in business administration, marketing, communications or a related field
• Five years of professional marketing experience including brand management
• Demonstrated success in implementing established comprehensive brand strategies
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Proficiency with marketing automation systems and digital marketing platforms
• Advertising and email copywriting experience
• Knowledge of current trends in digital marketing and social media as well as traditional mass media
• Excellent analytical, written and verbal communication skills
• Experience with market research and data analytics tools

Preferred Qualifications

• Master’s degree in marketing, business administration, communication or related field
• Experience in higher education marketing
• Experience with Salesforce Marketing Cloud
• Experience with Wordpress CMS

Background Screening Statement

A background check will be required.

Special Instructions to Applicants

Upload a cover letter and a resume.

Closing Date

Open Until Filled

Benefits

UMBC offers a rich benefits package. Regular and grant funded regular positions: Generous Leave which includes accruing: 22 Days of Annual Leave, 15 Days of Sick Leave, 15 Holidays, 3 Personal Days. Tuition Remission: 8 credit hours per semester. Tuition remission at UMBC for eligible dependents after two years of FT employment. Additional Benefits: Life and disability insurance, Retirement plans (including the choice of joining the pension plan), Professional development opportunities, Wellness opportunities, & Much more.

Salary

$83,000 to $93,000 depending on qualifications and experience.

Hours

Full-time

Type

Regular

FLSA Status

Exempt

Equal Opportunity Statement

UMBC is an Affirmative Action/Equal Opportunity Employer. Applications from women, minority group members, veterans and individuals with disabilities are encouraged to apply.

Title IX

As an institution that receives federal financial assistance, UMBC adheres to Title IX and does not discriminate on the basis of sex. For more information about Title IX and contact information for Title IX Coordinator click here.

Accommodation

If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.

Work Authorization

As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.

About University of Maryland, Baltimore County

UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland. As an Honors University, the campus offers academically talented students a strong undergraduate liberal arts foundation that prepares them for graduate and professional study, entry into the workforce, and community service and leadership. UMBC emphasizes science, engineering, information technology, human services and public policy at the graduate level. UMBC contributes to the economic development of the State and the region through entrepreneurial initiatives, workforce training, K-16 partnerships, and technology commercialization in collaboration with public agencies and the corporate community. UMBC is dedicated to cultural and ethnic diversity, social responsibility and lifelong learning.