Marketing Content Manager

Job Purpose/Summary:

Mitchell Hamline is seeking a strategic Marketing Content Manager to oversee the development, management, and optimization of digital content across our communication channels including website, social media, advertisements, and internal and external email campaigns. The successful candidate will play a key role in advancing the law school's brand, engaging diverse audiences (prospective students, current students, alumni, faculty, and external stakeholders), and drive measurable outcomes through compelling content and data-driven insights. This position requires creative storytelling through the written word, photography and videography to enhance the law school's digital presence. Reporting to the Chief Marketing Officer, the role involves working closely with all members of the marketing team.

Essential Duties and Responsibilities:

• Digital Content Creation:
  • Create compelling content through written storytelling, photography and/or videography.
  • Manage the creative content development process from start to finish, identifying stories and pursuing all elements needed to tell each unique story.
  • Identify trends in digital content production and test content strategy with thorough data analytic review.
  • Create and vary content output for websites, email newsletters, social media platforms, YouTube and Vimeo and others as needed.
• Email Content Creation:
  • Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
  • Assist with developing compelling email copy and managing the email platform including distribution and schedules to maximize engagement and conversions.
  • Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
  • Proficient in email marketing platforms such as Mailchimp, Constant Contact, Outlook.
• Video Creation:
  • Proficient in authentic and formal video filming with various devices including mobile phone video techniques.
  • Ability to work independently to secure interviews, write content/scripts, select video locations, conduct filming and either edit footage or direct vendor on desired outcome.
  • Identify trends and recommend improvements to enhance digital reach and impact.

Performs additional tasks as assigned to support marketing efforts.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Knowledge, Skills, and Abilities

• Strong proficiency writing, digital marketing tools and content management based on platform and audience.
• Proficiency with video production, editing, podcasts and other digital recording platforms a plus.
• Proficiency in following AP style and organizational style guidelines.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity, inclusion, and contributing to a diverse and welcoming community.

Minimum Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred Qualifications

• Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Pay Range

The anticipate salary range for this position is $80,000 - $95,000 per year, depending on qualifications.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package