Social Media Specialist

Essential Job Duties

The social media specialist is a highly visible role responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. This position serves as the primary voice of the college across platforms like Facebook, Instagram and LinkedIn, producing original, high-quality content (e.g., including photography and video) that showcases the college’s research, student life and alumni success. By leveraging digital storytelling and platform-specific best practices, the social media specialist enhances brand-building efforts and supports critical recruitment and alumni relations goals.

In collaboration with departmental leadership and University Communications, the social media specialist develops and oversees the execution of strategic digital initiatives aligned with the university’s brand platform. This role involves managing the full lifecycle of content, from conceptualization and multimedia production to community management and performance analysis. The social media specialist acts as a subject matter expert, providing strategic guidance to stakeholders while ensuring all digital footprints remain engaging, consistent and representative of the college’s prestige.

Primary responsibilities include:

• Lead the day-to-day management, content creation and community engagement for all official college social media channels.
• Conceptualize, film and edit social media-first video content and photography to drive strategic communication priorities.
• Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences.
• Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization.
• Manage the “pitch to publish” process for web stories, including interviewing subjects, drafting copy and building pages in WordPress.
• Lead the Wilson College social media intern team. This includes hiring the interns, establishing their work schedule, and assigning projects and ensuring their timely completion.

Other Responsibilities

Other duties as assigned.