Pay Grade/Pay Range: Minimum: $53,500 - Midpoint: $66,900 (Salaried E8)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Job Summary: The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
Additional Department Summary: Advances The University of Alabama's institutional brand through integrated marketing initiatives. Serves as the day-to-day lead for executing the University's brand marketing strategy. Coordinates efforts across the Division of Strategic Communications to support institutional priorities and brand growth.
Required Minimum Qualifications: Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
Additional Required Department Minimum Qualifications: A portfolio or submission of relevant work samples is required.
Skills and Knowledge: Strong understanding of brand positioning, messaging, and voice, with the ability to translate an established brand into audience-appropriate marketing communications across channels and integrated marketing initiatives. Excellent written and verbal communication skills. Ability to manage multiple priorities and meet deadlines. Ability to learn emerging platforms and apply new tools to improve marketing effectiveness. Strong project management skills. Knowledge of AP style. Strong copywriting, editing, and proofreading skills.
Preferred Qualifications: Experience in higher education, institutional marketing, brand marketing, reputation marketing, or another complex brand environment. Experience coordinating integrated paid, owned, and earned marketing campaigns. Experience with Google Analytics, Data Studio, Microsoft Power BI, paid social and digital advertising platforms, media buying, audience research, agency or vendor management, and artificial intelligence applications in marketing. Experience with project management and providing direction to writers, designers, photographers, videographers, web teams, and content creators. Demonstrated experience planning and executing integrated marketing campaigns, coordinating cross-functional teams, developing campaign reports, and using performance data to inform marketing recommendations.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
Organization
The University of Alabama embodies an academic community that demands excellence in teaching, research and service and provides an inclusive, nurturing environment for the discovery of knowledge and the development of well-rounded leaders. Founded in 1831 as Alabama's first public college and known as the Capstone of Higher Education, UA provides a premier undergraduate and graduate education built upon global engagement, high-quality scholarship, outstanding teaching, and diversity and inclusivity throughout the community.
Our Mission
The University of Alabama will advance the intellectual and social condition of the people of the state, the nation and the world through the creation, translation and dissemination of knowledge with an emphasis on quality programs in the areas of teaching, research and service.
Our Vision
The University of Alabama will be known as the university of choice for the best and brightest students in Alabama, and all students who seek exceptional educational opportunities. The University of Alabama will be a student-centered research university and an academic community united in its commitment to enhance the quality of life for all Alabamians and the citizens of the nation and the world.
Our Core Values
The University of Alabama is committed to:
- Undergraduate education that produces socially-conscious, ethical and well-rounded leaders who are grounded in their subject matter and capable of controlling their own destinies.
- Graduate education that is deeply vested in subject matter knowledge, professional content, research skills and creative activity.
- Public outreach and service that is held in the highest regard and fosters impactful public engagement to enhance the quality of life for the citizens of Alabama, the nation and the world.
- Campus life that embodies collaboration, collegiality, respect and a culture of inclusivity.
Our Strategic Goals
- Provide a premier undergraduate and graduate education that offers a global perspective and is characterized by outstanding teaching, high-quality scholarship and distinctive curricular and co-curricular programs. Increase the University's productivity and innovation in research, scholarship and creative activities that impact economic and societal development.
- Enrich our learning and work environment by providing an accepting, inclusive community that attracts and supports a diverse faculty, staff and student body.
- Provide opportunities and resources that facilitate work-life balance and enhance the recruitment and retention of outstanding faculty and staff.
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