Overview
This Marketing - Qualitative program at Grand Canyon University utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.
Features
- Students will do this by creating a sampling plan, designing and field testing research tools, collecting data and conducting a deep analysis of the data using a systematic approach.
- This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in both of these programs are required to draft a written dissertation detailing their findings.
Programme Structure
Courses include:
- The Literature Landscape: Business
- Emerging Issues in Financial Management
- The History and Philosophy of Marketing
- Designing a Qualitative Study
- The Sustainable Future
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
General requirements
- Grand Canyon University (GCU) welcomes applicants 16 years old and older for admission consideration. We seek future graduates with diverse interests, experiences and perspectives, ready to capture academic opportunities with creativity and enthusiasm.
- Although GCU seeks to integrate Christian faith and practice into all aspects of campus life, no statement of faith or religious affiliation is required of prospective students, with the exception of majors in the College of Theology. Theology majors are required to affirm GCU's Doctrinal Statement and the College of Theology Covenant.
- All students must submit either acceptable high school or college transcripts to be considered for full admission into the University. If students cannot meet the GPA requirements with their transcripts but have test scores or a college-GPA that meets admission requirements, students may be eligible for full admission.
Tuition Fees
Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.
- International — Non-residents: 15,871 AUD / year (≈ 11,250 USD / year)
- Out-of-State — 15,871 AUD / year (≈ 11,250 USD / year)
- Domestic — In-State: 15,871 AUD / year (≈ 11,250 USD / year)