Marketing & Communications Specialist
Job Summary
The Marketing & Communications Specialist supports the
strategic marketing and communications needs of the Heart and
Vascular Care Line and Transplant Care Line at University of Utah
Health. This position develops and executes integrated marketing
and communications initiatives that support service-line growth,
increase awareness of clinical services, strengthen physician and
program visibility, and advance strategic priorities.
The ideal candidate is a strategic marketer, strong writer,
organized project manager, and creative thinker who can translate
complex clinical information into compelling marketing and
communications strategies and content. In addition, they need to
thrive in a collaborative environment.
Learn more about the great benefits of working for
University of Utah: benefits.utah.edu
The department may choose to hire at any of the below job
levels and associated pay rates based on their business need and
budget.
Responsibilities
- Develop and implement integrated marketing and communications
strategies that support strategic priorities and growth goals.
Identify target audiences, establish positioning, define goals
and objectives, and develop marketing plans using appropriate
channels.
Develop and execute multi-channel campaigns across the consumer
journey, ensuring consistent messaging and alignment with
University of Utah Health brand standards.
Provide strategic direction for advertising and public-facing
communications, including digital, print, video, and other creative
assets.
Gather and apply consumer, market, and performance insights to
inform strategies, evaluate effectiveness, monitor key performance
metrics, and optimize campaigns and initiatives.
Write, edit, and develop clear, compelling content that
communicates the expertise, services, programs, and patient care
experience of the Heart and Vascular and Transplant Care
Lines.
Identify and develop opportunities to showcase physicians,
clinical programs, research, innovation, patient stories, and other
areas that enhance the visibility and reputation of the Heart and
Vascular and Transplant Care Lines.
Plan, organize, and manage occasional community events.
Track project and campaign budgets and resources as
appropriate.
Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education
can be substituted for 1 year of directly related work experience
(Example: bachelor's degree = 4 years of directly related work
experience).
Department may hire employee at one of the following job
levels:
Marketing Communication Specialist, II: Requires a
bachelor's (or equivalency) + 4 years or a master's (or
equivalency) + 2 years of directly related work experience.
Marketing Communication Specialist, III: Requires
a bachelor's (or equivalency) + 6 years or a master's (or
equivalency) + 4 years of directly related work experience.
Preferences
- Strong writing, editing, and content development skills.
- Proficiency with digital and email marketing tools, web content
management platforms (Drupal, SharePoint), and social media
marketing.
- Experience using project management platforms such as Asana,
Smartsheet, Basecamp, or similar tools.
- Experience with photography, video, or other multimedia content
development.
- Working knowledge of basic graphic design.
- Excellent organizational and time management skills with the
ability to handle multiple projects simultaneously.
- Experience in healthcare, health systems, academic medicine, or
a related environment.
Special Instructions
Requisition Number: PRN46175B
Full Time or Part Time? Full Time
Work Schedule Summary: M-F 8-5, some evenings and/or
weekends
Department: 01443 - Marketing and Community Relati
Location: Campus
Pay Rate Range: $65,000 - $75,000
Close Date: 11/11/2026
Open Until Filled:
To apply, visit https://apptrkr.com/9822283"">https://utah.peopleadmin.com/postings/209132
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