NOTE: This position has been deemed critical/has specific funding, has been approved by the Law School for posting, and is exempt from the hiring freeze.
Note: The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Job Purpose
With minimal supervision, reporting to the Program Manager, Executive Education, develop and implement a marketing platform for Stanford Law School's Executive Education programs. Support marketing efforts across live webinars, asynchronous courses, and in-person events while building out and maintaining a CRM. Collaborate with cross-functional teams with an eye towards creating best practices and scalable approaches that can support other Law School departments.
Core Duties
- Contribute to the development of marketing infrastructure, processes, and best practices for Executive Education's evolving program portfolio.
- Execute marketing strategies and implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
- Implement marketing programs: Build out and maintain the CRM including data management, support for email campaigns, and tracking to support enrollment and engagement goals.
- Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
- Manage the design and production of select marketing materials.
- Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
- Assess market opportunities and research market trends.
- May plan and execute events to support marketing objectives.
- Monitor and oversee product/program budgets to meet program goals.
- Coordinate vendor estimates and invoice processing, as needed.
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