Marketing Specialist I (Athletics)

Marketing Specialist I (Athletics)

Company: The University of Arizona

Job Location: Tucson, 85724

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Posting Number: req25476

Department: Administration and Athletics

Location: Tucson Campus

Address: 1 National Championship Drive, Tucson, AZ 85721 USA

Position Highlights

The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics, fostering a culture of integrity, innovation, and student-athlete success.

The Marketing Specialist I serves as the marketing and game lead for all assigned sports. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and ticket sales/operations. Includes oversight of interns and student volunteers for gameday and marketing plan execution. This position reports to the Assistant AD of Marketing.

This position requires the ability to work a flexible schedule, including nights and weekends, and travel as needed.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocation services, please click here.

Duties & Responsibilities

• Assist in developing and implementing marketing, branding and promotional plans for assigned sports to increase attendance, awareness, and revenue. Assist with coordinating the planning of game day sponsorship activities.
• Prepare and execute detailed game scripts to direct music, video content, public address announcements, spirit squads and other resources to deliver a high-quality fan experience for assigned sports.
• Manage gameday staff such as interns, public address announcers, music personnel and spirit squads. Ensure staff is prepared with timing coordination procedures for each game to ensure sponsor ads are visibly displayed throughout the game.
• Coordinate Marketing Internship program by recruiting interns, scheduling interns to events, and help develop students into the next leaders of the industry.
• Engage student and campus communities by creating innovative opportunities to build spirit, fan loyalty, and affinity for Arizona Athletics. Work in conjunction with campus partners to ensure messaging is on brand, aligned with the University of Arizona and responsive to campus life and student needs, incorporating peer-to-peer and student ambassador strategies where appropriate.
• Cultivate relationships with campus partners to identify mutually beneficial programming for Arizona students around home athletic events, working alongside campus programming and communication teams to find ways to enhance the student experience on campus in a mutually beneficial way.
• Collaborate with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms. Meet regularly with departmental heads and coaches to create live content that will be engaging and memorable for fans attending in-person and virtually. Attend meetings to ensure the Arizona brand is at the forefront in the world of sports.
• Plan and assist with community outreach and grassroots marketing programs to create excitement for Arizona Athletics. Attend meetings and showcase the Arizona brand to the community at large.
• Update select content on ArizonaWildcats.com to deliver timely and relevant information to fans, ticketholders, donors and students. Work to ensure information is accurate, on time, and appeals to a wide audience.
• Budget accountability.
• Additional duties as assigned.

Knowledge, Skills, & Abilities:

• Working knowledge of Microsoft Office.
• Working knowledge of Adobe Creative Suite.
• Knowledge of NCAA and Big 12 rules and regulations.
• Strong interpersonal, organizational, and communication skills, including both verbal and written.
• Ability to work independently, set priorities, and think critically.
• Ability to work well with others and take initiative.
• Ability to maintain a professional demeanor and image.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Bachelor's degree or equivalent advanced learning attained through experience required.
• One (1) year of relevant work experience required.
• Must have a valid driver's license and ability to drive according to the University Fleet Safety Policy.

Preferred Qualifications

• Two years of experience in collegiate or professional sports marketing. Experience can include internships or graduate assistant level.
• Email marketing experience.
• Experience using SIDEARM Sports website platform.
• Experience analyzing attendance percentages at games.
• Experience serving fan experience activities for multiple sports.

FLSA: Exempt

Full Time/Part Time: Full Time

Number of Hours Worked per Week: 40 + nights and weekends

Job FTE: 1.0

Work Calendar: Fiscal

Job Category: Communication and Marketing

Benefits Eligible: Yes - Full Benefits

Rate of Pay: Depends on Experience

Compensation Type: salary at 1.0 full-time equivalency (FTE)

Grade: 6

Compensation Guidance:
The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.

Career Stream and Level: PC1

Job Family: Marketing

Job Function: Communications & Marketing

Type of criminal background check required: Name-based criminal background check (non-security sensitive)

Number of Vacancies: 1

Open Until Filled: Yes

Documents Needed to Apply: Resume, Cover Letter, and One Additional Document

Special Instructions to Applicant:
Please submit Resume, Cover Letter, and the answers to the following questions as the Additional Document. Thank You.

1. Describe your knowledge and understanding of NCAA and Big-12 rules and regulations, as they pertain to recruitment and regulations?
2. Please list below any experience you have had since 2015 with high school or college student-athletes. This includes working or volunteering in any capacity with a high school, AAU, sports club, junior college or 4-year institution student-athlete, athletics team or department.
3. Applicants for this position are subject to the following NCAA Bylaws 11.4.2, 11.4.2.1, 11.4.2.2, 11.4.3, 11.4.3.1, 11.4.3.2, 11.4.4, 11.4.4.1, and 11.4.4.2. You may be asked about these Bylaws in an interview, and you may be asked to sign a future affirmation confirming the same prior to or upon your employment by The University of Arizona, if you are selected for employment. Do you understand that by submitting your application for employment, you are affirming that you have read these Bylaws, and that such Bylaws would not preclude your employment by The University of Arizona?
4. Are you the parent, coach, relative or guardian of a prospective student-athlete (i.e., student in 9-12 grade or 7-12 grade for men's basketball or junior college student) in the sport of men's basketball, women's basketball or football or have any other type of association with any prospective student-athlete in the sports of men's basketball, women's basketball or football? If yes, please explain.
5. Is your potential employment within the athletic department conditioned upon the enrollment of any prospective student-athlete (i.e., student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sport of men's basketball, women's basketball or football? If Yes, please explain.
6. Do you understand that failure to disclose any information related to your affiliation with a prospective student-athlete (student in 9-12 grade, 7-12 grade for men's basketball or junior college) in the sports of football, men's basketball, or women's basketball might render your application ineligible for consideration?