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located in Washington, DC, with highly-ranked schools and colleges,
internationally-renowned faculty, and a reputation for creating
meaningful change in the world. Learn more about
American University
Department:
School of Public Affairs
Time Type:
Full time
Job Type:
Regular
FLSA Status:
Exempt
Work Modality:
Hybrid 01 (On Campus 3-4 Days/Week)
Union:
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Job Description:
Summary:
The Online Graduate Enrollment Lead is a new and integral, position in the Office of Graduate Admissions (OGA) at the School of Public Affairs (SPA). The primary purview of the position is to support the development and execution of a comprehensive, data-driven, online recruitment strategy, manage the application, admissions, and merit aid allocation, conduct timely yield events and initiatives and lead as well as contribute to reporting for SPA’s Master of Public Administration and Policy (MPAP) and MS in Counter-Terrorism and Homeland Security (CTHS) degrees. The incumbent will be required to establish and prioritize a high-touch, personalized, and mission-aligned enrollment lifecycle experience for all interested students (prospect to enrollee).
The Online Graduate Enrollment Lead will serve as the CRM lead. They will be responsible for making full use of the campus’ Customer Relationship Management (CRM) platform, Salesforce (SF), as well as the Salesforce Marketing Cloud (SFMC) to support the online enrollment cycle. In addition to the CRM’s management of the application, admissions, and merit aid processes, the incumbent is charged with the implementation and use of a Virtual Agent, a technology capability in SF that will function as a "digital team member" enhancing response time and driving operational efficacy. The SFMC will be leveraged for the release of communications, establishing communication workflows, as well as creating dedicated degree journeys for SPA’s online programs.
With a supervisory line to the School’s Assistant Dean of Graduate Enrollment, the Online Graduate Enrollment Lead will leverage established strategy, processes, and reporting tools, when applicable, in the OGA and will work closely with the associated staff in aligning online operations as well as administration. The Online Graduate Enrollment Lead’s purview also requires close and detailed work with SPA’s online Faculty Program Directors, OGA team members, online advisor(s), SPA Communications & Marketing, Office of Graduate and Professional Studies (OGPS), Office of Information Technology (OIT), and, most importantly, valued online prospective students.
As an important part of the OGA, the Online Graduate Enrollment Lead will also, on occasion, be requested to contribute to operational projects and/or reporting as well as participate in (and, as pertinent, lead) major recruitment events (online and on campus), virtual sessions, relevant School, campus, and team meetings, as well as required and desired professional development initiatives.
Essential Functions:
1.) Online Graduate Recruitment, Communication, & Events
Department:
School of Public Affairs
Time Type:
Full time
Job Type:
Regular
FLSA Status:
Exempt
Work Modality:
Hybrid 01 (On Campus 3-4 Days/Week)
Union:
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Job Description:
Summary:
The Online Graduate Enrollment Lead is a new and integral, position in the Office of Graduate Admissions (OGA) at the School of Public Affairs (SPA). The primary purview of the position is to support the development and execution of a comprehensive, data-driven, online recruitment strategy, manage the application, admissions, and merit aid allocation, conduct timely yield events and initiatives and lead as well as contribute to reporting for SPA’s Master of Public Administration and Policy (MPAP) and MS in Counter-Terrorism and Homeland Security (CTHS) degrees. The incumbent will be required to establish and prioritize a high-touch, personalized, and mission-aligned enrollment lifecycle experience for all interested students (prospect to enrollee).
The Online Graduate Enrollment Lead will serve as the CRM lead. They will be responsible for making full use of the campus’ Customer Relationship Management (CRM) platform, Salesforce (SF), as well as the Salesforce Marketing Cloud (SFMC) to support the online enrollment cycle. In addition to the CRM’s management of the application, admissions, and merit aid processes, the incumbent is charged with the implementation and use of a Virtual Agent, a technology capability in SF that will function as a "digital team member" enhancing response time and driving operational efficacy. The SFMC will be leveraged for the release of communications, establishing communication workflows, as well as creating dedicated degree journeys for SPA’s online programs.
With a supervisory line to the School’s Assistant Dean of Graduate Enrollment, the Online Graduate Enrollment Lead will leverage established strategy, processes, and reporting tools, when applicable, in the OGA and will work closely with the associated staff in aligning online operations as well as administration. The Online Graduate Enrollment Lead’s purview also requires close and detailed work with SPA’s online Faculty Program Directors, OGA team members, online advisor(s), SPA Communications & Marketing, Office of Graduate and Professional Studies (OGPS), Office of Information Technology (OIT), and, most importantly, valued online prospective students.
As an important part of the OGA, the Online Graduate Enrollment Lead will also, on occasion, be requested to contribute to operational projects and/or reporting as well as participate in (and, as pertinent, lead) major recruitment events (online and on campus), virtual sessions, relevant School, campus, and team meetings, as well as required and desired professional development initiatives.
Essential Functions:
1.) Online Graduate Recruitment, Communication, & Events
The Online Graduate Enrollment Lead is responsible for leveraging expertise in online student recruitment to create and execute a data-driven strategic recruitment plan, developing targeted initiatives that drive high-quality inquiries and applications. The recruitment plan should be grounded by landscape research and market analysis to identify relevant trends to ensure the programs’ competitive and unique positioning in the market at large as well as around SPA’s top-ranked, comparable…