Program Content Developer

academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world-class clinicians are bringing the medicine of tomorrow to patient care today. Our mission and values https://www.augusta.edu/about/mission.php make Augusta University an institution like no other.

Augusta University's distinct characteristics in education and research include real-world experiences and community engagement, as well as a culture of building community, corporate and government partnerships that address health, security, economic and societal concerns locally and across the state.

The University System of Georgia https://www.usg.edu/hr/orientation/welcome_to_the_board_of_regents_university_system_office is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Location

Augusta University-

Our Health Sciences Campus: 1120 15th Street, Augusta, GA 30912

Our Summerville Campus: 2500 Walton Way, Augusta, GA 30904

College/Department Information

The Graduate School aims to provide a rich intellectual, academic, and research environment for educating students to become leaders in the discovery, dissemination, and application of knowledge. To help facilitate this, our graduate faculty members are selected based on experience in research, scholarship, and education. They are drawn from the faculties of Augusta University's College of Allied Health Sciences, College of Arts, Humanities and Social Sciences, Hull College of Business, Dental College of Georgia, College of Education and Human Development, College of Science and Mathematics, College of Nursing, School of Computer & Cyber Sciences, the Medical College of Georgia, and the School of Public Health. Class sizes are small, and the faculty excels in cultivating and modeling supportive, collegial, and professional relationships with students. With outstanding programs in Allied Health, Biological and Computational Mathematics, Biomedical Sciences, Bimolecular Science, Biostatistics, Business, Computer and Cyber Science, Education, Intelligence and Security Studies, Medical Illustration, Nursing, and Public Administration, earning a graduate degree from Augusta University is time well spent!

Job Summary

The Graduate Program Content Developer is responsible for designing, developing, and maintaining educational and recruitment materials for The Graduate School (TGS) programs and working to create unified marketing materials that reflect all graduate school programs at Augusta University (AU). This role collaborates with faculty and subject-matter experts to create engaging and effective content that appropriately and accurately reflects the program and the institution's goals and ensures our content is up-to-date, relevant, and impactful. Effective communication, project management, and strong understanding of TGS programs and recruitment needs are critical for this role.

Responsibilities

The duties include, but are not limited to:

PROGRAM CONTENT DEVELOPMENT: Design and develop compelling recruitment materials, including brochures, flyers, and digital content, that effectively communicate the excellence and value of the graduate programs within the Graduate School (TGS) to attract prospective students. Create engaging multimedia resources such as videos, podcasts, virtual tours, and interactive FAQ's to showcase the program's strengths and unique features. Create generalized materials that highlight areas of collaboration and the interdisciplinary nature of all graduate programs at AU. Work with marketing staff in the individual colleges to support their content needs. Develop innovative and distinct messaging with a unified voice across all programs that will generate traffic, engage visitors, and convert leads to applications. Update and maintain content across different platforms to ensure information remains accurate and relevant. Work with faculty and program directors to develop content that aligns with academic objectives. Review and update existing content to reflect current industry trends and best practices. Conduct thorough research to stay informed about competitor programs and incorporate new knowledge into the recruitment content. Collaborate with the Graduate Student Recruitment Coordinator in creating multimedia content for TGS recruitment efforts, including scripts, graphics, and flyers. Offer content development support for recruitment events, workshops, and program-specific initiatives.

TARGETED CAMPAIGN IMPLEMENTATION: Develop targeted outreach campaigns to reach potential students through various channels, including email, social media, and online advertising, aimed at engaging prospective students and increasing program enrollment. Create personalized content for different segments of the prospective student population, such as recent graduates, working professionals, and international students. Monitor and analyze the effectiveness of recruitment campaigns, making adjustments as needed to improve engagement and conversion rates. Utilize metrics from email campaigns to refine targeting and improve conversion rates. Coordinate with the TGS admissions team to align campaign strategies with recruitment goals. Identify new marketing opportunities to engage prospective students both through paid and non-paid digital platforms. Use creative thinking and innovative approaches to drive organic lead generation, such as developing referral programs, loyalty campaigns, etc.

CROSS-DEPARTMENTAL COLLABORATION: Serve as a liaison between TGS, academic programs, AU Online, and other relevant departments to align content development with program goals and updates. Participate in content planning meetings with faculty, program directors, and the admissions team to identify communication needs and goals. Partner with other university departments to highlight interdisciplinary programs and unique educational offerings. Work with the AU Online AVP for Strategic Marketing to align content with broader marketing strategies.

DATA-DRIVEN CONTENT OPTIMIZATION: Develop an understanding of prospective student audiences and optimal messaging tone through marketing research. Collect and analyze feedback from prospective students, current students, and other stakeholders to identify areas for improvement in recruitment content. Participate in the continuous evaluation and enhancement of recruitment strategies and materials. Implement changes based on feedback and evaluation results to improve the overall effectiveness of recruitment efforts. Track and analyze metrics to evaluate the success of email campaigns, social media content, and other communication efforts. Assist with surveys, focus groups, and other research initiatives to improve future marketing strategies and campaigns. Utilize insights from web analytics and campaign data to optimize program narratives and drive program visibility.

SOCIAL MEDIA AND CONTENT CURATION: Collaborate with Web Developer to coordinate and execute social media strategies for prospective students. Curate and create content for social media that aligns with TGS' communication strategy, including promoting recruitment events. Monitor social media trends and recommend strategies for increasing outreach and engagement. Collaborate with Communications and Marketing (C&M) to ensure all social media content aligns with AU's standards and guidelines.

SUPPORT TGS-WIDE EVENTS: Collaborate with the Recruitment team to prepare materials for recruitment fairs and attend recruitment events on behalf of TGS. Assists as needed with all TGS-wide events (Graduate Research Day, Welcome Back Reception, Scientific Integrity Ceremony, etc.).

OTHER DUTIES: Perform other duties assigned.

Required Qualifications

Bachelor's degree or higher from an accredited college or university

Preferred Qualifications

Marketing and Communications degree preferred.

Experience working with brand, creative and digital teams on key digital and social platforms.

Understanding of how content works within a CRM.

Experience working within a CRM environment.

Knowledge, Skills, & Abilities

KNOWLEDGE

Proficient in Microsoft Office and other computer software/databases

SKILLS

Must be self- motivated
Be detail-oriented and organized
Possess excellent interpersonal, verbal, and written communication skills

ABILITIES
Ability to maintain confidentiality
Ability to work independently with only general supervision under tight timelines.

Shift/Salary/Benefits

Shift: Days; M-F (Work outside of standard business hours may be required)

Pay Band: B9

Salary: $48,800/annually - $55,000//annually

Salary to be commensurate with qualifications of the selected candidate within the established range (generally minimum-midpoint) of the position

Recruitment Period: Until Filled

Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.

Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.

Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program. Consider applying with us today!

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Augusta University.

If applicable for the specific position based on the duties: the candidate will also need to have a credit check completed for Positions of Trust and or approved departmental Purchase Card usage.

Motor vehicle reports are required for positions that are required to drive an Augusta University vehicle.

For Faculty Hires: Final candidates will be required to provide proof of completed academic degree(s) as well as post-secondary coursework in the form of original transcript(s). Those candidates trained by a foreign institution will also be required to provide an educational/credential evaluation.

All employees are responsible for ensuring the confidentiality, availability, and integrity of sensitive [patient, student, employee, financial, business, etc.] information by exercising sound judgment and adhering to cybersecurity and privacy policies during their employment and beyond.

Equal Employment Opportunity

Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.

How To Apply

Consider applying with us today!

Applicants are encouraged to tailor their resumes to the position of interest by clearly highlighting relevant work experience and skills gained from previous employment. Resumes should reflect how your background aligns with the qualifications and responsibilities of the role.

https://www.augusta.edu/hr/jobs/

Select University Faculty & Staff > External Applicants if you are a candidate from outside the university

Select University Faculty & Staff > Internal Applicants if you are a current university employee

If you need further assistance, please contact us at 706-721-9365

Other Information

This position is also responsible for promoting a customer-friendly environment and providing superior service to our patients, students, faculty, and employees. "Augusta University is a patient-and family-centered care institution, where employees partner every day with patients and families for success."

Augusta University is a tobacco-free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.