"Digital Marketing Specialist"

Job Title Digital Marketing Specialist

Faculty / School / Unit Marketing and Communications Unit

Job Summary

Our vision is to be a leading public university of technology recognised for our global impact. We are a dynamic and innovative university, ranked by the Times Higher Education as Australia’s top young university, and located centrally in one of the world’s most liveable cities. With a culturally diverse campus life and extensive international exchange and research programs, UTS prepares graduates for the workplaces of today and tomorrow. 

About the Team

The Marketing and Communication Unit (MCU) takes the lead in developing strategies and relationships to build the UTS brand in order to achieve its desired prominence in the market place. It is responsible for effectively promoting and enhancing the image and reputation of the university through the development and implementation of marketing plans, media and public relations activities, internal communication and corporate identity strategy. MCU has both internal and external clients and delivers services to support them and to promote the overall strategic development of the university.

The Marketing and Communication Unit comprises four areas: Strategic Communication; Market Research and Insights, Brand Strategy and Digital Marketing and Marketing and Communication Partnerships.

This role is based within the Brand Strategy and Digital Marketing team. This team drive pan-university strategic marketing initiatives that support and enhance the University’s reputation and attract people and businesses to invest time and resources in UTS. The team promotes and protects the UTS brand through UTS Masterbrand management, audience journey strategies; marketing technology strategy and roadmaps; and data-informed digital marketing strategies. They manage and evolve the university’s brand, ensuring messaging and value propositions are consistent with the brand, continuously improving UTS’ digital presence to grow and engage UTS audiences.

Detailed Description

About the Role

The Digital Marketing Specialist supports campaign planning and is responsible for ideating, implementing, optimising, delivering and measuring integrated digital marketing campaigns across the display and media space to drive awareness, leads and increase brand equity.

This role works closely with the Digital Marketing Strategy Manager, Marketing Managers, Media Buyer and clients across UTS.

If successful in applying for this role, you will be responsible to: 

• Lead the ideation, planning, implementation and optimisation of integrated media campaigns across social media, search, TV, display, DOOH, audio and bespoke publishers

• Lead campaign costing, design and execution, including campaign pipeline management, change requests and management of campaign flight timelines

• Ensure KPI's are being reported on by developing and presenting robust marketing campaign reports, analysing results of campaigns and providing recommendations and insights

• Work with stakeholders to help translate UTS's brand, voice and vision throughout all digital marketing touchpoints including copy, assets and content.

• Work with clients to troubleshoot technical issues associated with campaign trafficking, pixel implementation, and reporting anomalies/discrepancies.

• Conduct end of year post campaign reviews across all channels to provide key insights, recommendations and overall performance against key campaign KPIs.

• Develop templates to document strategy, objectives and measurement.

• Work with MCU Senior Management to develop audience focused campaign strategies, and develop, implement and monitor all aspect of advertising technology, setting agreed objectives to campaign performance.

With examples, please outline within your Cover Letter, how you meet the following key selection criteria:

1. Problem solving and analytical skills coupled with knowledge of analytical methodologies used for optimisation and evaluation of multi-channel marketing campaigns (i.e., customer segmentation, predictive response models, marketing analysis, trend analysis, forecasting, benchmarking etc)

2. Experience in analysis, measurement frameworks and end-of-campaign reports.

3. Experience essential in Google Analytics, GMP, Adwords, SEO and Facebook Business Manager.

4. Demonstrated experience in a multi-channel digital marketing role with a solid understanding of agency management, real-time bidding, search, social media and programmatic advertising.

Remuneration/Salary

Remuneration & Benefits

Base Salary Range: $115,265 to $131,274 pa (HEW 8)

This role attracts 17% superannuation (pension) in addition to the base salary. 

UTS staff also benefit from a wide range of Employee Benefits include flexible work practices, childcare centres, generous parental leave and salary packaging opportunities.

This position is full-time, and appointment will be made on a fixed term basis for 12 months. 

How to Apply

For the full list of the selection criteria and role responsibilities please click the apply link and download the Position Description from the link below. 

You are required to address the selection criteria in your submission in a separate document. For information to assist you with compiling statements to answer the selection criteria, please visit Answering Selection Criteria 

Only those applications submitted via the UTS online recruitment system will be accepted. Current UTS employees should apply through their UTS Employee Self Service function.

Please ensure that the file name for each document submitted includes IRC292500 and your name. 

Specific enquiries or issues with your application may be directed to the UTS Recruitment Team at recruitment@uts.edu.au 

Closing Date: Sunday, 1st September. 2024 at 11:59pm (AEST)