"Senior Director of Marketing Technology"

Job Details

Duties and Responsibilities

• Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.
• Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.
• Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation.
• Develop and implement forward-thinking, innovative technology strategies to better convert audiences throughout the funnel.
• Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.
• Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.
• Manage vendor relationships.
• Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.
• Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.
• Strengthen and promote the use of data, analytics, and insights to support data-informed decision-making across campuses.
• Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.
• Other duties as assigned.

Minimum Qualifications

• Bachelor’s degree
• At least seven years of related experience.
• At least five years of experience in leadership and managerial roles
• At least three years of supervisory experience

Preferred Qualifications

• Master's degree
• Leadership experience in digital/web strategy, marketing technology, or a related field.
• At least seven years of experience managing marketing technology platforms (e.g. CMS, CRM, CDP, and others).
• At least five years of experience governing enterprise technology infrastructure and operations.
• Budget management experience

Required Knowledge, Skills, and Abilities

• Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms (e.g. CMS, CRM, CDP, and others)
• Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms.
• Demonstrated expertise in planning and implementing SEO/SEM strategies and tools.
• Demonstrated expertise in web development and design.
• Strong knowledge of accessibility standards, data privacy regulations, and digital best practices.
• Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization.
• Promotes a culture of teamwork, high performance, and continuous improvement.

Preferred Knowledge, Skills, and Abilities

• Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS.
• Experience working with Wordpress, Slate, Cascade.
• Strong ability to monitor and manage the work of team and third-party vendors, mentor staff, and manage performance through regular feedback.
• Demonstrated complex decision-making, resource management, and diplomacy skills to drive solutions forward both independently and as part of a team.
• Ability to effectively prioritize and meet deadlines.
• Experience in a complex, decentralized organization
• Ability to quickly acclimate to different environments and lead transitions to new processes and technologies, as warranted.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work. Superior organizational skills.
• Self-directed with a solutions-oriented attitude, fostering a positive work environment.

Required Application Documents

To be considered for this position, please submit both a resume and a cover letter.

Additional Position Information (if applicable)

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

This organization participates in E-Verify.

Remote Work

For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.