Senior Director of Stadium Experience and Revenue Generation

Department: Athletics Office - 120000

Minimum Qualifications

• Bachelor's degree or equivalent combination of education and experience, and 2-4 years of experience in customer relations, sales, stadium operations, or retail.
• Exceptional interpersonal, oral, and written communication skills;
• Highly developed organizational and management skills, problem-solving skills, and must work accurately and efficiently to meet a multitude of deadlines and responsibilities.
• The ability to work well in a team environment is required.
• Quality customer service experience.

License/Certification Required

None specified.

Preferred Qualifications

• Experience with leading and managing teams.
• Ability to organize and manage multiple projects simultaneously.

Essential Duties and Responsibilities

Concessions:

• Direct oversite of venue concessions/beverage operations
• Assist with premium seating areas concessions/beverage experience. Includes annual review, menu development, and supervision of any third-party vendors
• Direct supervision of part-time and volunteer staff for concessions
• Identify, hire and train temporary staff to ensure appropriate staff levels at each event
• Develop additional Grab-N-Go, and other point-of-sale locations at venues
• Ensure all appropriate health & safety standards are followed during the ordering, receiving, cooking, and cleaning process
• Responsible for inventory management
• Primary contact for third-party vendors (e.g., food trucks, premium seating, etc.)

Retail:

• Coordinate with Senior Associate AD on self-operated merchandise model
• Assist with establishment and implementation of department retail strategies: including planning, forecasting, purchasing, and product development
• Accountable for game day in-venue retail operations
• Manage set-up, take down and logistical components of product movement
• Responsible for inventory management
• Identify, hire, and train temporary staff to ensure appropriate staff levels at each event

Revenue:

• Develop athletics department trade program; acquire additional business trade and reducing overall department expenses
• Work with business and other entities to acquire silent auction and related items for annual fundraising events
• Assist Senior Associate AD with licensing communication plan

Yosef's Locker

• Manage daily operations of Yosef's Locker, ensuring efficient service and compliance with university/department policies.
• Coordinate all ordering, including vendor communication, purchase approvals, and timely restocking of merchandise.
• Maintain accurate reconciliation of purchases and sales through financial tracking systems.
• Oversee inventory management, including regular audits, stock rotation, and loss prevention measures.
• Develop and monitor the Yosef's Locker's annual budget, track expenditures, and provide regular financial reports to leadership.
• Implement process improvements to maximize efficiency, reduce costs, and enhance donor/student-athlete experience.

Work Schedule/Hours: Varies; Must be available to work a flexible schedule including nights, weekends, and holidays.

Suggested Salary Range: Commensurate with experience.

Closing Date: 1/25/2026

Open Until Filled: No

Evaluation of Applications Begins: 10/06/2025

Proposed Date of Hire: 11/03/2025

To apply, visit https://appstate.peopleadmin.com/postings/52883

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.