"Senior Marketing Manager"

Senior Marketing Manager

Company: Indiana University Foundation

Job Location:

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

The Indiana University Foundation (IUF) seeks a dynamic and visionary Senior Marketing Manager to lead the account services team for our Marketing and Communications department. In this pivotal role, you'll be instrumental in crafting integrated marketing strategies that drive business outcomes. Having combined the marketing teams from the Alumni Association and Foundation, we are seeking a team leader to help us think differently about our work.

Approaching your work with a growth mindset, you’ll look for opportunities to improve the alumni and donor experience holistically. You’ll lock arms with our business partners and department owners, dismantle preconceived and historical approaches, and challenge and guide others to craft new, fresh, experiences and go-to-market strategies that reflect the IU brand.

This role was designed to bring a more strategic, holistic, and thoughtful approach to driving business outcomes, where you’ll build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team, focused on acquiring, engaging, retaining, and driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations.

You will have the opportunity to not only address the immediate marketing needs but also look toward building a sustainable and impactful long-term strategy. You'll be expected to bring big-picture thinking, flexibility, and a passion for analytics to the table. Additionally, you'll act as a problem solver and strategic business support leader, developing engagement strategies for alumni and donors and creating segmented constituent journeys. You'll focus on identifying opportunities to improve and expand our events and marketing initiatives, working closely with internal IUAA and IUF stakeholders. Apply today to become part of a mission-driven team committed to excellence and innovation!

Education/Experience

• Bachelor’s degree in business, marketing, advertising, or a related field is required; an MBA is preferred.
• 8-10 years of experience in account management/client service, ideally in an ad agency, in-house environment, university, or corporate setting.
• Minimum 5 years of progressive experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector is preferred.
• 1-2 years of management experience is strongly preferred.

Knowledge/Skills/Abilities

• Proven record of developing successful marketing strategies and campaigns.
• Strong leadership skills and experience in relationship development.
• Experience in lead generation, pipeline development, journey mapping, and campaign planning.
• Proficiency in CRM software, databases, and marketing technology tools, e.g., Salesforce.
• Excellent interpersonal and communication skills, both written and verbal.
• Analytical mindset with a results-oriented approach.
• A background in alumni and/or donor engagement programs is a plus!

Additional information:

A cover letter further highlighting your interest in the role is highly encouraged. We anticipate that this position will involve traveling up to 20% of the time to participate in Indiana University Advancement events. This position is based out of our Bloomington, Indiana, office. The salary range for this role is $85,000-$95,000 commensurate with ex*perience.*

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