"Senior Marketing Specialist"

Job Details

Salary:
Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category:Academic Staff

Employment Type:Regular

Job Profile:Marketing Specialist

Job Summary:

The Senior Marketing Specialist at the Wisconsin Union is responsible for implementing the strategy, marketing direction, and day-to-day management of marketing tactics for the Wisconsin Union. This unique position supports the organization's goal to engage, inspire, connect, and raise awareness of the arts by working collaboratively with students and staff in a fast-paced, multi-faceted environment. Building upon the core responsibilities of a standard Specialist, this role requires a minimum of 5 years of relevant experience to deliver more advanced, strategic marketing solutions. This position is for professionals who have deepened their craft and possess specialized knowledge in specific business units, industries, or channels.

Key Job Responsibilities:

• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Department:

Wisconsin Union, Strategy & Support, Integrated Marketing and Communications

Compensation:

The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.

For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

Required Qualifications:

• 5+ years of professional experience in full-lifecycle campaign management, specifically focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
• Demonstrated track record in writing marketing copy and creating marketing materials
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI

Preferred Qualifications:

• Previous experience supervising, mentoring junior staff members.
• Experience with analysis tools such as PowerBI or Tableau
• Experience marketing in a higher education environment a plus

Education:

Bachelor's Degree Preferred

How to Apply:

Click the "Apply" button to start the application process.
You will be prompted to upload the following documents:
-Resume
-Letter of Qualifications/Cover Letter

Applicants should attach a letter of qualifications and resume detailing their training and experience relating to the required and preferred qualifications referenced above. The application reviewers will be relying on written application materials to determine which qualified applicants will advance in the recruitment process.

Contact Information:

Jenny Lee, jenny.lee2@wisc.edu, 608-265-1157