Advertising Summary: The VCU L. Douglas Wilder School of
Government and Public Affairs invites applications for a Senior
Recruitment Coordinator. Reporting to the Associate Dean for
Academic Advising & Student Services, this position serves as
the primary school-level point of contact for prospective students,
faculty partners, and external partners interested in the L.
Douglas Wilder School of Government and Public Affairs. This
position drives student enrollment growth, elevates school
visibility, and develops strategic recruitment and yield plans
aligned with university enrollment strategies and the School’s
academic priorities. The role provides strategic oversight for
recruitment initiatives, market analysis, and pipeline development
across community colleges and higher education institutions in the
Mid-Atlantic region. The position directs graduate admissions
operations, utilizes recruitment systems (Slate and Tableau),
mobilizes faculty and staff engagement, collaborates closely with
university leadership and graduate program directors, and leads a
team dedicated to attracting a diverse, high-caliber student
body.
Unit: L D Wilder Sch of Govt & Pub Affrs
Department: L D Wilder Sch of Govt & Pub Affrs
Department Summary:
The Wilder School's mission is to:
● Engage, teach and inspire students and leaders to understand and
solve challenges in our world.
● Advance research that informs public policy and decision-making
to improve our communities.
● Collaborate with communities through innovative partnerships to
enhance the quality of life.
The Wilder School's vision is to be the premier resource for public
policy expertise in public safety, governance, and economic and
community development. The 2025 U.S. News and World Report rankings
confirm the Wilder School among the top 15% of graduate schools of
public affairs at No. 36 and tied for No.1 in Virginia. The School
is also ranked No. 8 in Homeland Security Programs, and No. 33 in
Public Management and Leadership. The Wilder School has over 1,400
students and more than 12,000 alumni, with an established
environment where multiple perspectives thrive and where a common
interest in public service and the betterment of society unites
these perspectives together. Our academic excellence attracts the
highest quality faculty, staff, and students, and our graduates are
leaders in their professions.
Our location in Richmond, the capital of the Commonwealth of
Virginia, combined with our proximity to Washington, DC, provides
numerous opportunities for engaged scholarship, teaching and
community engagement activities. A creative, interdisciplinary
School with both academic programs and training/research centers in
the social sciences and professional arenas, we reflect the
diversity of the communities we serve, providing students and
faculty with the knowledge, skills, opportunities, and experience
necessary for success.
For additional information about the Wilder School, please visit
our website at
https://wilder.vcu.edu/ .
Duties & Responsibilities:
Reporting to the Associate Dean for Academic Advising & Student
Services, this position serves as the primary school-level point of
contact for prospective students, faculty partners, and external
partners interested in the L. Douglas Wilder School of Government
and Public Affairs. This position drives student enrollment growth,
elevates school visibility, and develops strategic recruitment and
yield plans aligned with university enrollment strategies and the
School’s academic priorities. The role provides strategic oversight
for recruitment initiatives, market analysis, and pipeline
development across community colleges and higher education
institutions in the Mid-Atlantic region. The position directs
graduate admissions operations, utilizes recruitment systems (Slate
and Tableau), mobilizes faculty and staff engagement, collaborates
closely with university leadership and graduate program directors,
and leads a team dedicated to attracting a diverse, high-caliber
student body.
Core Responsibilities
Strategic Leadership & Market Development
- Strategic Planning & Campaigns: Develop, execute, and
monitor the Wilder School's strategic recruitment and yield plans
in alignment with university enrollment strategies, academic
priorities, marketing goals, and innovative recruitment
techniques.
Market Analysis & Reporting: Conduct in-depth data
analysis, track applicant funnel analytics, and utilize market
information to evaluate outreach efficacy, assess strategy
effectiveness, identify target markets, and deliver comprehensive
recruitment reports to leadership.
Pipeline Development & External Outreach
- Educational & Regional Partnerships: Establish pathways,
strategic partnerships, and ongoing networks with community
colleges, four-year institutions, faculty, and regional partners as
sources of prospective students and referrals, in alignment with
VCU Admissions strategies and policies.
- Stakeholder Engagement & Collaboration: Collaborate with
the VCU Office of Admissions, graduate program directors, and
academic leadership on program-specific recruitment and yield
activities. Represent the Wilder School at external recruitment
events and university committees while mobilizing faculty and staff
to actively participate in outreach.
Admissions & Recruitment Operations
- Admissions Management & Student Contact: Direct the
graduate program admissions process and serve as the primary
school-level resource, providing prospective students with accurate
information regarding Wilder School academic programs, procedures,
career pathways, and student opportunities.
- Prospective Student Engagement: Coordinate open houses,
information sessions, applicant engagement activities, and
one-on-one prospective student consultations to drive candidate
yield.
- Recruitment Systems & Marketing: Manage prospective student
communication channels, including direct messaging, newsletters,
and recruitment content on the Wilder School website in
collaboration with the communications team. Utilize Slate, Tableau,
and other university systems for communications, event
coordination, data tracking, and reporting.
Supervision, Compliance, & Administration
- Team Supervision: Manage program assistants and student
workers.
- Policy Compliance: Maintain thorough knowledge of and adherence
to university policies, admissions practices, and compliance
standards, including the Safety and Protection of Minors at VCU
policy.
- Department Event Support: Assist the Office of Student Services
with planning and implementation of major departmental events as
needed.
- General Administration: Perform other duties related to student
recruitment, retention, and enrollment as assigned.
- Other duties as assigned.
Qualifications:
Minimum Qualifications
- Education: Bachelor’s degree required, or an equivalent
combination of relevant professional experience.
- Professional Experience: Considerable experience in college
admissions, recruitment, or marketing.
- Licensure & Travel: Must possess a valid driver's license.
Willingness and ability to travel regionally (including overnight)
and work flexible hours, including evenings and weekends, as
dictated by recruitment events and travel schedules.
- Communication & Outreach: Exceptional oral, written, and
interpersonal communication skills, including demonstrated
excellence in public speaking, customer service, and working
effectively with diverse populations.
- Autonomy & Organization: Strong organizational and
time-management skills with the proven ability to work
independently, exercise sound judgment, handle sensitive matters,
and prioritize multiple tasks simultaneously.
- Technical Skills: Proficiency in databases, word processing,
graphics, survey creation, and data analysis tools (e.g., MS Office
Suite, Slate, Tableau and similar systems).
- Digital Marketing: Experience utilizing social media platforms
as strategic marketing and recruitment tools.
- Demonstrated ability to work in and foster an environment of
respect, professionalism and civility with a population of faculty,
staff, and students from all backgrounds and experiences, or a
commitment to do so as a staff member at VCU.
Preferred Qualifications
- Advanced Education: Master’s degree in public policy, criminal
justice, public administration, urban planning, or a related Wilder
School discipline.
- Specialized Experience: Extensive knowledge of university
admissions procedures, strategic recruitment marketing, and
large-scale event and project planning.
- Regional Network: Established relationships with community
colleges, four-year institutions, and state/local government
agencies across Virginia and the Mid-Atlantic region.
Salary Range: $70,000 - $76,000
Benefits : All full-time university staff are eligible for
VCU’s robust
benefits
package that includes comprehensive health benefits, paid annual
and holiday leave, generous tuition benefits, retirement planning
and savings options, tax-deferred annuity and cash match programs,
employee discounts, well-being resources, abundant opportunities
for career development and advancement, and more.
Application Submission/Other Information:
All applications should include a cover letter and a detailed
resume with the names and contact information of three professional
references.
Review of applications will begin immediately and continue until
the position is filled, with priority review beginning November 6,
2026.
FLSA Exemption Status: Exempt
Hours per Week: 40
Restricted Position: No
ORP Eligible: No
Flexible Work Arrangement: Hybrid
University Job Title: 10126N - Sr Student Recruiter AA
3
Search Contact Name: Carolyn Naoroz, Chair
Search Contact Email: naorozcj@vcu.edu