Social Media Content Creator

Job Description
Department:
Digital Strategy
Pay Rate Type:
Salary
Employee Type:
Job Summary:

The Social Media Content Creator is primarily responsible for bringing the College’s brand to life through dynamic social media content. Working closely with the Multimedia and Editorial teams, this individual will conceptualize, shoot, edit, and publish engaging visual content aligned with the College’s core marketing pillars.

Day-to-day, they will manage the College’s active social channels, partner with campus departments to elevate their visual storytelling, and actively engage our online audience. Through this work, the position strengthens engagement, increases awareness of Colby, and showcases the people, programs, and experiences that distinguish the College.

The successful candidate understands how audiences engage across TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. They understand how to capture attention in the first few seconds, write hook-driven copy, and produce high-performing short-form video content that turns casual scrollers into loyal followers.

The position requires strong creative instincts, sound editorial judgment, an understanding of social media culture, and the ability to produce high-quality content in a fast-moving environment. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

The hiring range for this position is $65,000 - $75,000

Key Responsibilities

1. Content Creation & Storytelling

• Video & Asset Production: Conceptualize, script, shoot, and edit engaging short-form video (Reels, TikToks, Shorts) and static image assets on a daily basis using mobile and DSLR equipment.