Social Media Coordinator

Advertised Job Summary

The Social Media Coordinator develops and manages strategic digital content that supports the college’s marketing and communications goals. This position creates engaging, audience-focused content to promote academic programs, research, and the value of an arts and sciences education while strengthening connections with students and alumni. Working collaboratively across the college, the coordinator plans, produces, schedules, and distributes content across social media and digital platforms, ensuring consistent messaging, brand alignment, and effective audience engagement.

Job Duties

• Produces and implements social media content in alignment with established communications plans, including short-form video, graphic design, photography, and written materials across platforms (40%).
• Maintains and manages the college’s social media content calendar to ensure timely, coordinated, and strategic communications (20%).
• Manages the college’s social media platforms, ensuring consistent, strategic, and brand-aligned content delivery across multiple platforms (25%).
• Coordinates social media advertising initiatives in alignment with the college’s communications plans (10%).
• Performs additional duties as assigned (5%).