"Social Media Coordinator for Strategy and Standards"

Social Media Coordinator for Strategy and Standards

Position Number: 947082

Full Time or Part Time: Full Time

Anticipated Recruitment Range:

Position Type:

Job Category: Staff - Professional

Organizational Unit Overview:

University Communication (UC) translates ECUs message into strategic and compelling communication and campaigns through the university website, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, through the media, videos, website and other owned publications and platforms.

Job Duties:

The Social Media Coordinator for Strategy and Standards under the direction of the Manager of Digital Strategy develops and implements strategic content for East Carolina Universitys flagship social media accounts, ECU News Services social media, and university leadership accounts - including Facebook, Instagram, X, TikTok, LinkedIn, Bluesky, Threads and YouTube - that have a combined audience of 430K+ followers.

The Social Media Coordinator for Strategy and Standards is part of a three-person team that works closely and collaboratively to align priorities and content strategy. In addition to this role and the Manager of Digital Strategy, the team includes the Social Media Coordinator for Recruitment Strategy.

The Social Media Coordinator for Strategy and Standards is a key part of the team that defines and evolves ECUs online presence, working to increase visibility with target audiences while leveraging digital strategies to enhance student and community engagement, alumni relations and brand identity.

Strategy, Standards and Content Creation, 60%:

• Strategically leads social media content, translating ideas into high-impact storytelling through concept development, integrated planning, creative direction, production and post-production.
• Uses news stories, photographs, videos, graphics and other tools to advance the universitys mission priorities - including student success, public service and regional transformation - in a creative, dynamic and engaging manner.
• Manages ECUs online reputation, monitoring and reporting/responding to mentions when necessary through real-time alerts.
• Utilizes ECUs social media scheduling and monitoring platform to optimize content and support ECUs social and digital strategy, growing account following and engagement.
• Monitors social media trends to identify and pursue opportunities to explore emerging social media platforms and technology.
• Assists with the social media account approval/account creation process and maintaining internal and external account directories while monitoring campus-wide guideline compliance.
• Assists with the social media ambassadors program, primarily led by the Social Media Coordinator for Recruitment Strategy, as needed.
• Works with ECUs video team to conceptualize new ideas, trends and audios for social media videos.
• Defines and nurtures university brand, voice and personality for each platform to most effectively connect with individual audiences.
• Oversees strategic content planning and creation for university leadership social media presences to solidify the universitys mission.

Collaboration and Oversight, 30%:

• Regularly communicates and collaborates with university partners to promote institutional and college/departmental initiatives, athletic events, campaigns and awards when they align with overall university priorities.
• Serves as an institutional representative for online and in-person inquiries, providing professional, timely, and service-oriented customer service across digital and in-person channels.
• Directly supports the efforts of the Chancellors Division, ECU News Services and University Marketing, providing social media strategy through advising and written plans.
• Works with the ECU News Services Manager of Digital Strategy to design and maintain socialmedia.ecu.edu, including written social media policies and guidelines, best practices, annual trainings, campus-wide audits, etc.

Project Coordination and Execution, 10%:

• Oversees ECUs Campus Compass weekly event Instagram story program while regulating submissions and weekly newsletter.
• Serves on campus committees as a social media advisor as needed.
• Performs miscellaneous job-related duties as assigned.

Some weekend and evening work is required.

Minimum Education/Experience:

Bachelors degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation:

None

Preferred Experience, Skills, Training/Education:

• Membership in a professional communications organization. Volunteer work or previous employment relating to public relations and/or social media, writing, editing, graphic design, and desktop publishing is also of benefit.
• Prior experience as a social media manager, public relations coordinator, communications specialist, editor, writer, journalist, copywriter, event planner or project manager.
• Extensive knowledge of social media technology/software, writing skills, graphics production and AP Stylebook compliance.
• Experience with Adobe Creative Suite, Canva, EMMA, Sprout Social, Monday.com, photo/video editing, and Giphy.

Special Instructions to Applicant:

• Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write see resume on your application when completing the job duties section.
• If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
• Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Job Close Date: 4/2/2026

Open Until Filled: No

To apply, visit https://ecu.peopleadmin.com/postings/92286