Social Media Manager / Communications Manager II

Position Summary

Michigan State University Advancement is seeking a creative, strategic, and hands-on Social Media Manager to lead the day-to-day presence of its social media platforms. This role manages and grows all University Advancement channels, including Instagram, Facebook, X, LinkedIn, Threads, and emerging platforms, bringing the Spartan story to life for a global audience.

With a community of more than 550,000 alumni and over 100 alumni clubs and affinity groups worldwide, this position plays an important role in fostering connection, pride, and engagement across the Spartan network. Through compelling storytelling and thoughtful content development, the Social Media Manager helps amplify alumni voices, campus moments, and philanthropic impact.

Working closely with campus and Advancement partners, this role translates big ideas, campaign priorities, and institutional stories into engaging, platform-specific content. From capturing trends to creating original content and analyzing performance, this position blends creativity with execution to strengthen engagement and support Michigan State University’s advancement goals.

Responsibilities and job duties

Social Media Management, Content & Execution

• Manage and grow University Advancement social media accounts across platforms including Instagram, Facebook, X, LinkedIn, Threads, and emerging channels
• Plan, create, and publish engaging content that connects alumni and supporters to the Spartan experience
• Bring alumni stories, donor impact, and campus moments to life through compelling, platform-specific storytelling
• Repurpose existing content into social-first formats that maximize reach and engagement
• Create original content, including basic video and graphic assets
• Maintain a consistent and strategic editorial calendar aligned with key campus, alumni, and Advancement priorities
• Partner with campus communicators, Advancement teams, and Creative Services to source and amplify content
• Identify and act on social media trends to keep content timely, relevant, and engaging
• Ensure all content is accurate, on-brand, accessible, and aligned with university guidelines

Analytics, Optimization & Paid Social

• Track and evaluate social media performance, including engagement, reach, and audience growth
• Use data and insights to refine content and improve results over time
• Monitor trends and audience behavior to identify opportunities for growth
• Support and execute paid social media efforts, including boosting and targeted campaigns
• Share insights and recommendations to strengthen performance and engagement

Community Engagement & Collaboration

• Engage with a global audience of more than 550,000 alumni through active and thoughtful community management
• Help strengthen connections across alumni clubs, affinity groups, and the broader Spartan community
• Collaborate with campus and Advancement partners to elevate stories and expand reach
• Encourage and curate user-generated content that reflects the energy and impact of the MSU community

Issues Monitoring & Support

• Monitor social media channels for emerging issues, trends, and conversations
• Support timely and appropriate responses in collaboration with communications partners
• Assist with social media support during sensitive or high-visibility situations