Social Media Manager - Storytelling Department

About the Opportunity

The Social Media Manager serves as the day-to-day execution lead for West Virginia University's institutional social media accounts, ensuring content is planned, published, and optimized consistently across all platforms. This role is responsible for managing the content calendar, writing and publishing posts, monitoring engagement, and maintaining a strong, consistent presence across WVU's primary social media channels. Working closely with the Assistant Director of Social Media, this position translates strategy and creative direction into timely, high-quality content that supports University goals, strengthens brand voice, and engages key audiences. Success in this role means creating a reliable, organized, and responsive social media operation where content is delivered consistently, opportunities are not missed, and platforms are actively managed.

What You'll Do

• Manage WVU's primary social media platforms, including Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, and X
• Schedule, publish, and optimize content across all platforms
• Ensure accuracy, consistency, and timeliness of all posts
• Maintain an active, responsive presence across channels
• Develop and maintain a comprehensive social media content calendar
• Coordinate daily, weekly, and campaign-level posting plans
• Ensure a balanced mix of content (storytelling, announcements, engagement, recruitment, etc.)
• Work closely with the Assistant Director to align execution with strategic priorities and ensure content is delivered on time and ready for publishing
• Monitor comments, direct messages, and mentions across platforms
• Identify opportunities for engagement, interaction, and audience growth
• Surface trends, questions, or issues to the Assistant Director when needed
• Identify patterns and opportunities for improvement
• Adjust execution based on performance insights

Qualifications

• Bachelor's degree
• A minimum of two (2) years of experience in social media management
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Strong understanding of major social media platforms, especially Instagram
• Excellent writing skills with the ability to adapt tone and voice across platforms
• Strong creative skills and the ability to bring fresh ideas to the table
• Highly organized with strong attention to detail
• Ability to manage multiple priorities and deadlines simultaneously
• Experience with content scheduling tools and social media workflows
• Comfortable working in a fast-paced, deadline-driven environment
• Strong communication and collaboration skills
• Ability to take direction and execute independently

Requirements

Valid Driver's License