Job Details
Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Job Summary: The Social Media Specialist II coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under close supervision. Works closely with Marketing Department within Strategic Communications to maximize digital efforts. Responds to questions/comments on social platforms after conferring with supervisor. Tracks metrics and compiles monthly report. Monitors social media…
accounts and elevates concerns to supervisor. Creates content to include graphics and videos through platforms such as Adobe Creative Suite and Canva. Covers live events for social media on campus during and outside of normal working hours, including nights and weekends. Develops strategies for increasing engagement and reach of UA's social media platforms with an emphasis on benchmarking against SEC competitors as well as other peer institutions.
Additional Department Summary: Coordinates and maintains The University of Alabama, UA Undergraduate Admissions, and University President's presence on social media on a daily basis. Monitors social media accounts regularly with an emphasis on sentiment and engagement of the brand. Responds to questions and comments in a timely manner.
Required Minimum Qualifications: Bachelor's degree and two (2) years of social media, digital marketing, public relations, advertising, and/or communications experience; OR master's degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.
Additional Required Department Minimum Qualifications: Must have valid U.S. driver's license. Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.
Skills and Knowledge: Excellent communication skills. Working knowledge of social media analytics. Ability to take photos and video for social media use. Familiarity with accessibility practices as it pertains to social media. Proficient with mobile devices and common social media apps (Instagram, TikTok, Facebook, LinkedIn, and X). Ability to work nights and weekends as required. Ability to sit and work at a computer or other digital device for long periods of time.
Preferred Qualifications: Bachelor's degree in communications, marketing, journalism, public relations, or advertising. Experience with Basecamp, Adobe Creative Suite, CapCut, Canva, and Sprout Social. Experience maintaining a social media presence in a professional capacity, such as for a brand or company.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC's Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.
Organization
The University of Alabama embodies an academic community that demands excellence in teaching, research and service and provides an inclusive, nurturing environment for the discovery of knowledge and the development of well-rounded leaders. Founded in 1831 as Alabama's first public college and known as the Capstone of Higher Education, UA provides a premier undergraduate and graduate education built upon global engagement, high-quality scholarship, outstanding teaching, and diversity and inclusivity throughout the community.
Our Mission
The University of Alabama will advance the intellectual and social condition of the people of the state, the nation and the world through the creation, translation and dissemination of knowledge with an emphasis on quality programs in the areas of teaching, research and service.
Our Vision
The University of Alabama will be known as the university of choice for the best and brightest students in Alabama, and all students who seek exceptional educational opportunities. The University of Alabama will be a student-centered research university and an academic community united in its commitment to enhance the quality of life for all Alabamians and the citizens of the nation and the world.
Our Core Values
The University of Alabama is committed to:
- Undergraduate education that produces socially-conscious, ethical and well-rounded leaders who are grounded in their subject matter and capable of controlling their own destinies.
- Graduate education that is deeply vested in subject matter knowledge, professional content, research skills and creative activity.
- Public outreach and service that is held in the highest regard and fosters impactful public engagement to enhance the quality of life for the citizens of Alabama, the nation, and the world.
- Campus life that embodies collaboration, collegiality, respect and a culture of inclusivity.
Our Strategic Goals
- Provide a premier undergraduate and graduate education that offers a global perspective and is characterized by outstanding teaching, high-quality scholarship and distinctive curricular and co-curricular programs. Increase the University's productivity and innovation in research, scholarship and creative activities that impact economic and societal development.
- Enrich our learning and work environment by providing an accepting, inclusive community that attracts and supports a diverse faculty, staff and student body.
- Provide opportunities and resources that facilitate work-life balance and enhance the recruitment and retention of outstanding faculty and staff.
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