Specialist, Enrollment Marketing

Position Summary

The Enrollment Marketing Specialist is responsible for preparing and deploying marketing campaigns for the Enrollment division. This will include managing marketing campaign efforts primarily for the Office of Admission and Financial Aid Office in partnership with other campus offices, including academic units. The Marketing Specialist will ensure all campaign properties; digital, social media, print, landing pages, etc. deliver on time in a manner that is consistent with Le Moyne’s brand and overall enrollment goals.

Principal Duties and Essential Functions

Job duties specific to this position:

• Prepare, deploy, and provide review for various digital communications and assets, including: email, SMS, website content, landing pages, portals, multimedia content, and digital advertisements.
• Coordinate creation, printing, mailing, and tracking of a limited amount of traditional marketing publications.
• Ensure that numerous, overlapping campaigns deploy on time and in a manner that is consistent with Le Moyne’s brand.
• Collaborate with departments throughout the College to develop campaign content.
• Position may include developing marketing campaign reports; and it will include monitoring campaigns for effectiveness.
• Review campaign data and advise on opportunities for optimization.
• Work closely with Enrollment Operations staff to ensure data integrity standards are met.
• Maintain high-level quality of all communications and campaign parts.
• Assist in the development of new marketing efforts.

Qualifications

• Bachelor’s Degree is required.
• 2 or more years’ experience working in a higher ed or agency setting, preferred.
• Familiarity with customer relationship management (CRM) and/or marketing automation systems, email marketing, and HTML. CSS is a plus. Strong preference for 1-2 years of Slate experience, specifically in enrollment communications.
• Experience developing content for websites on behalf of a business or organization.
• Experience with marketing campaign development that include planning, strategy, timelines, and writing.
• Highly organized and detail-oriented with demonstrated self-motivation and initiative.
• Strong oral and written communication skills.
• Excellent troubleshooting and problem-solving skills.
• Ability to multi-task and work on multiple projects independently and is a creative thinker.
• Customer-service oriented personality.
• Ability to maintain collaborative and productive relationships internally and externally.
• Use of utmost discretion and responsible management of confidential information.